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Judging borrowers by the company they keep : friendship networks and information asymmetry in online peer-to-peer lending

Lin, Mingfeng; Prabhala, Nagpurnanand R.; Viswanathan, Siva - In: Management science : journal of the Institute for … 59 (2013) 1, pp. 17-35

Persistent link: https://www.econbiz.de/10009711823

The value of third-party assurance seals in online retailing : an empirical investigation

Özpolat, Koray; Gao, Guodong; Jank, Wolfgang; … - In: Information systems research : ISR 24 (2013) 4, pp. 1100-1111

Persistent link: https://www.econbiz.de/10010228952

Information asymmetry and hybrid advertising

Liu, De; Viswanathan, Siva - In: Journal of marketing research : JMR 51 (2014) 5, pp. 609-624

Persistent link: https://www.econbiz.de/10010489700

Information Asymmetry and Hybrid Advertising

Liu, De - 2014

Pay-for-performance (P4P) pricing schemes such as pay-per-click and pay-per-action have grown in popularity in Internet advertising. Meanwhile, the traditional pay-per-impression (PPI) scheme persists, and several advertising publishers have started to offer a hybrid mix of PPI and P4P schemes....

Persistent link: https://www.econbiz.de/10013069097

Who forgoes screening in online markets and why? : evidence from Airbnb

Mayya, Raveesh; Ye, Shun; Viswanathan, Siva; Agarwal, … - In: MIS quarterly 45 (2021) 4, pp. 1745-1776

Persistent link: https://www.econbiz.de/10012814934

The experts in the crowd : the role of experienced investors in a crowdfunding market

Kim, Keongtae; Viswanathan, Siva - In: Management information systems : mis quarterly 43 (2019) 2, pp. 347-372

Persistent link: https://www.econbiz.de/10012061816

The value of reciprocity in online barter markets : an empirical investigation

Ye, Shun; Viswanathan, Siva; Hann, Il-Horn - In: Management information systems : mis quarterly 42 (2018) 2, pp. 521-549

Persistent link: https://www.econbiz.de/10011878412