Purpose – This paper aims to examine the influence of social and personality factors on attitudes towards counterfeiting of luxury brands and purchase intention between China Chinese and Taiwan Chinese consumers. Design/methodology/approach – Data collection was conducted using a mall...

Purpose The purpose of this study is to investigate the motivations, attitudes and intentions towards luxury dining in airplane themed restaurants (ATRs). The moderating roles of desire to fly, desire for luxury and fear of missing out (FOMO) towards attitude and intention to embark on this ATR...

Purpose – The purpose of the current research is to determine if status and non‐status seeking Australian teenagers differ in their attitudes toward buying domestic and foreign (i.e. Italy, Japan, China) luxury brand apparel. Design/methodology/approach – A total of 365 teenagers...

Purpose – The paper aims to examine the effect of varying intensities of personal nostalgia on cognition, attitudes, and purchase intention. Design/methodology/approach – Data were collected using convenience sampling via a self‐administered questionnaire in a large Australian university....

Purpose – The purpose of this paper is to investigate how students from Australia, Indonesia and Malaysia differ in their propensity to complain and attitudes to complaining. Design/methodology/approach – A self‐administered questionnaire was designed using established scales to assess...

Purpose – This paper aims to examine the effect of three levels of historical nostalgia on respondents' cognitions, attitude towards the advert, attitude toward the brand, and purchase intention. Design/methodology/approach – A total of 292 respondents exposed to broadcast‐style...

Purpose – The purpose of this paper is to investigate how personal and social factors influence attitudes towards downloading pirated games from the internet. It also examines the moderators between attitudes and intention to download pirated digital video games. Design/methodology/approach...