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International marketing strategy : contemporary readings
Doole, Isobel (contributor) - 1997 - 1. ed.
Persistent link: https://www.econbiz.de/10004312545
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Internationales Preismanagement : Strategie, Preisharmonisierung, Tools, Fallbeispiele
Belz, Christian (contributor) - 2000
Persistent link: https://www.econbiz.de/10004552610
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Reviving traditions in research on international market entry
Hult, Gert Tomas M. (contributor) - 2003 - 1. ed.
Persistent link: https://www.econbiz.de/10004447177
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Globalization and its managerial implications
Rao, C. P. (contributor) - 2001
Persistent link: https://www.econbiz.de/10004605836
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International marketing and purchasing
Ghauri, Pervez N. (contributor) - 1999
Persistent link: https://www.econbiz.de/10004607886
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International and global marketing : concepts and cases
Meloan, Taylor W. (contributor) - 1998 - 2. ed.
Persistent link: https://www.econbiz.de/10004367451
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Network dynamics in international marketing
Naudé, Pete (contributor) - 1998 - 1. ed.
Persistent link: https://www.econbiz.de/10004377743
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Global Account Management : eine Bestandsaufnahme in Wissenschaft und Praxis
Zupancic, Dirk; Senn, Christoph - 2000
Persistent link: https://www.econbiz.de/10004586454
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Chinese economic transition and international marketing strategy
Alon, Ilan (contributor) - 2003
Persistent link: https://www.econbiz.de/10004786088
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New directions in international advertising research
Taylor, Charles R. (contributor) - 2002 - 1. ed.
Persistent link: https://www.econbiz.de/10004778710