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Aufsatzsammlung
Consumer behaviour
8
Konsumentenverhalten
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Marketing
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Virales Marketing
7
Ethics
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Ethik
6
Viral marketing
6
Social contract
5
Sozialvertrag
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Verbraucherverhalten
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Market research
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Marktforschung
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Bibliometrics
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Bibliometrie
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Marktpsychologie
3
Psychology of advertising
3
Social Web
3
Social web
3
Werbepsychologie
3
Behaviour
2
Business ethics
2
Decision theory
2
Entscheidungstheorie
2
Führungskräfte
2
Internet marketing
2
Kommunikation
2
Kommunikationsstrategie
2
Managers
2
Marketing management
2
Marketingmanagement
2
Online-Marketing
2
Unternehmen
2
Unternehmensethik
2
Verhalten
2
Advertising
1
Brand management
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Buzz marketing
1
Communication
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Communication in management
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English
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Kimmel, Allan J.
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USB Cologne (EcoSocSci)
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Marketing communication : new approaches, technologies, and styles
Kimmel, Allan J.
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2005
Persistent link: https://www.econbiz.de/10004846088
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