Marketing communication : new approaches, technologies, and styles
ed. by Allan J. Kimmel
| Year of publication: |
2005
|
|---|---|
| Other Persons: | Kimmel, Allan J. (contributor) |
| Publisher: |
Oxford [u.a.] : Oxford Univ. Press |
| Subject: | Communication in marketing | Unternehmen | Marketing | Kommunikationsstrategie | Aufsatzsammlung |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XX, 299 S. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 0-19-927694-3 ; 0-19-927695-1 |
| Source: |
Persistent link: https://www.econbiz.de/10004846088