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Service Blueprinting: A Practi...
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Aufsatzsammlung
Dienstleistung
25
Beziehungsmarketing
15
Consumer behaviour
15
Konsumentenverhalten
15
Service quality
15
Marketing
14
Relationship marketing
14
Dienstleistungsqualität
13
Services
11
Dienstleistungsmarketing
10
Dienstleistungssektor
10
Service industry
10
Services marketing
10
Customer satisfaction
9
Kundenzufriedenheit
8
Customer service
5
Kundenservice
5
Brand management
4
Innovation
4
transformative service research
4
Brand
3
Health care
3
Markenartikel
3
Markenführung
3
B-to-B-Marketing
2
Brand image
2
Business-to-business marketing
2
Connected services
2
Cue to quality
2
Customer retention
2
Forschung
2
Gesundheitsversorgung
2
Innovation adoption
2
Innovationsakzeptanz
2
Intelligent object
2
Interdisciplinary research
2
Interdisziplinäre Forschung
2
Kundenbindung
2
Lieferantenmanagement
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Konferenzschrift
1
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English
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Bitner, Mary Jo
2
Institution
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Services Marketing Conference <7, 1988, Arlington, Va.>
1
Source
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USB Cologne (EcoSocSci)
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Designing a winning service strategy : [7th Annual Service Marketing Conference proceedings]
Bitner, Mary Jo
(
contributor
)
-
1989
Persistent link: https://www.econbiz.de/10004144690
Saved in:
2
Special issue: Service marketing
Bitner, Mary Jo
(
contributor
)
Persistent link: https://www.econbiz.de/10004338155
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