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Aufsatzsammlung
Dienstleistung
25
Beziehungsmarketing
17
Relationship marketing
16
Service quality
15
Consumer behaviour
14
Konsumentenverhalten
14
Marketing
14
Dienstleistungsqualität
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Services
11
Dienstleistungsmarketing
10
Dienstleistungssektor
10
Service industry
10
Services marketing
10
Customer satisfaction
9
Kundenzufriedenheit
8
Customer service
5
Kundenservice
5
Brand management
4
Innovation
4
transformative service research
4
Health care
3
Markenführung
3
Brand
2
Connected services
2
Cue to quality
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Customer retention
2
Forschung
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Gesundheitsversorgung
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Innovation adoption
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Innovationsakzeptanz
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Intelligent object
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Interdisciplinary research
2
Interdisziplinäre Forschung
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Kundenbindung
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Markenartikel
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Nachhaltige Entwicklung
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New service type
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Service delivery
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Konferenzschrift
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English
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Bitner, Mary Jo
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Services Marketing Conference <7, 1988, Arlington, Va.>
1
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USB Cologne (EcoSocSci)
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Designing a winning service strategy : [7th Annual Service Marketing Conference proceedings]
Bitner, Mary Jo
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contributor
)
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1989
Persistent link: https://www.econbiz.de/10004144690
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2
Special issue: Service marketing
Bitner, Mary Jo
(
contributor
)
Persistent link: https://www.econbiz.de/10004338155
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