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~subject:"Aufsatzsammlung"
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Aufsatzsammlung
Werbung
11,298
Advertising
11,275
Ökonometrisches Modell
4,365
Werbewirkung
3,833
Advertising effects
3,784
Consumer behaviour
3,151
Econometric model
3,042
Konsumentenverhalten
3,040
Theorie
2,724
Theory
2,687
Internet marketing
1,845
Online-Marketing
1,833
advertising
1,402
USA
1,314
United States
1,210
Econometric models
1,190
Deutschland
985
Marketing
921
Brand management
802
Markenführung
778
Germany
757
Marketingmanagement
717
Marketing management
707
households
705
Schätzung
638
Estimation
597
Social Web
587
Social web
587
econometric models
552
Pricing strategy
502
Preismanagement
501
Brand image
480
Markenimage
479
Households
461
Markenartikel
441
Ökonometrie
413
Welt
387
World
382
Brand
370
Wettbewerb
362
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Online availability
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Undetermined
4
Type of publication
All
Book / Working Paper
129
Journal
3
Type of publication (narrower categories)
All
Aufsatzsammlung
8
Konferenzschrift
7
Bibliographie
4
Collection of articles of several authors
4
Sammelwerk
4
Festschrift
2
Collection of articles written by one author
1
Dissertation u.a. Prüfungsschriften
1
Reprint
1
Sammlung
1
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Language
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English
67
Undetermined
37
German
27
Polish
1
Author
All
Butterfield, Leslie
3
Jones, John Philip
3
Anselin, Luc
2
Hanley, Nick
2
Haugtvedt, Curtis P.
2
Mattenklott, Axel
2
Schröder, Michael
2
Taylor, Charles R.
2
Taylor, Charles Raymond
2
Wright, Robert E.
2
Aaker, David A.
1
Agres, Stuart J.
1
Ancot, Jean-Pierre
1
Bagwell, Kyle
1
Barczak, Andrzej
1
Bartsch, Jörg
1
Belsley, David A.
1
Bernoth, Kerstin
1
Bertocchi, Marida
1
Bettinger, Torsten
1
Blinn, Edmund G.
1
Bolet, Adela Maria
1
Britt, Steuart Henderson
1
Broomhall, Susan
1
Buscher, Herbert S.
1
Böhringer, Christoph
1
Calder, Bobby J.
1
Canzoneri, Matthew B.
1
Carraro, Carlo
1
Chatterjee, Indrani
1
Cooper, Alan
1
Craig, C. S.
1
Creedy, John
1
Cross, Mary
1
Daughety, Andrew F.
1
Davidson, Carl
1
Diehl, Sandra
1
Drèze, Jacques H.
1
Dunn, S. Watson
1
Eichhorn, Wolfgang
1
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Institution
All
Arbeitskreis für Internationale Wissenschaftskommunikation
1
Conference on Modelling of the UK Economy <1972, London>
1
Edward Elgar Publishing
1
Institut für Medienentwicklung und Kommunikation <Frankfurt, Main>
1
Kellogg School of Management <Evanston, Ill.>
1
Symposium Industrielle Kommunikation <1977, Darmstadt>
1
Symposium on Collective Choice <1980, Caen>
1
Technische Hochschule <Darmstadt>
1
Verband Privater Rundfunk und Telekommunikation
1
Zentrum für Europäische Wirtschaftsforschung <Mannheim>
1
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Published in...
All
Advanced studies in theoretical and applied econometrics
3
Advances in international marketing
2
The international library of critical writings in economics
2
Advances in econometrics
1
Advances in econometrics / Supplement
1
Advances in international marketing : a research annual
1
An Elgar reference collection
1
Angewandte Semiotik
1
Annals of operations research
1
Applied econometrics association series
1
Beck'sche Reihe
1
Campus / Forschung
1
Contributions to economic analysis
1
Counterpoints : studies in the postmodern theory of education
1
DIHT
1
Edward Elgar E-Book Archive
1
GMD-Studien
1
Grid series in advertising and journalism
1
Informationen zur Deutschdidaktik : ide ; Zeitschrift für den Deutschunterricht in Wissenschaft und Schule
1
International series in modern applied mathematics and computer science
1
International studies in visual sociology and visual anthropology
1
Journal of econometrics
1
Linguistic insights : studies in language and communication
1
Marketing and consumer psychology series
1
Recent economic thought series
1
Recht und Sport
1
Selecta / Benoit B. Mandelbrot
1
Staatliche Allokationspolitik im marktwirtschaftlichen System
1
Transnational
1
Trend : Thesen, Recherchen, Essays, Notizen, Dokumente
1
ZEW economic studies
1
Zeszyty naukowe Uniwersytetu Jagiellońskiego
1
Zeszyty naukowe Uniwersytetu Jagiellońskiego / Prace Wydziału Zarz½adzania i Komunikacji Społecznej
1
¬The history of advertising
1
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Source
All
USB Cologne (EcoSocSci)
120
ECONIS (ZBW)
12
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1
What is brand equity, anyway? : selected papers on brands and
advertising
Feldwick, Paul
-
2002
Persistent link: https://www.econbiz.de/10004578156
Saved in:
2
Brands : visions and values
Goodchild, John
(
contributor
)
-
2001
Persistent link: https://www.econbiz.de/10004765783
Saved in:
3
Beyond branding
Ind, Nicholas
(
contributor
)
-
2003
Persistent link: https://www.econbiz.de/10004788080
Saved in:
4
Kellogg on branding : the marketing faculty of the Kellogg school of management
Tybout, Alice M.
(
contributor
)
-
2005
Persistent link: https://www.econbiz.de/10004846062
Saved in:
5
Marketing through minefields
Kriby, Julia
(
contributor
)
-
2008
Persistent link: https://www.econbiz.de/10004927716
Saved in:
6
Private labels, brands, and competition policy : the changing landscape of retail competition
Ezrachi, Ariel
(
contributor
)
-
2009
Persistent link: https://www.econbiz.de/10004928215
Saved in:
7
Filial piety : practice and discourse in contemporary East Asia
Ikels, Charlotte
(
contributor
);
Hashimoto, Akiko
(
contributor
)
-
2004
Persistent link: https://www.econbiz.de/10004446960
Saved in:
8
Unfamiliar relations : family and history in South Asia
Chatterjee, Indrani
(
contributor
)
-
2004
Persistent link: https://www.econbiz.de/10004794358
Saved in:
9
Emotions in the household, 1200-1900
Broomhall, Susan
(
contributor
)
-
2008
Persistent link: https://www.econbiz.de/10004896101
Saved in:
10
Econometrics informing natural resources management : selected empirical analyses
Koundouri, Phoebe
(
contributor
)
-
2004
Persistent link: https://www.econbiz.de/10004802495
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