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We ARe at home: how augmented reality reshapes mobile marketing and consumer-brand relationships
Scholz, Joachim; Duffy, Katherine - In: Journal of retailing and consumer services 44 (2018), pp. 11-23
Persistent link: https://www.econbiz.de/10011904302
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The determinants of recommendations to use augmented reality technologies : the case of a Korean theme park
Jung, Timothy; Chung, Namho; Leue, M. Claudia - In: Tourism management : research, policies, practice 49 (2015), pp. 75-86
Persistent link: https://www.econbiz.de/10011312693
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The determinants of recommendations to use augmented reality technologies : the case of a Korean theme park
Jung, Timothy; Chung, Namho; Leue, M. Claudia - In: Tourism management : research, policies, practice 49 (2015), pp. 75-86
Persistent link: https://www.econbiz.de/10011312695
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Augmented reality : research agenda for studying the impact of its media characteristics on consumer behaviour
Javornik, Ana - In: Journal of retailing and consumer services 30 (2016), pp. 252-261
Persistent link: https://www.econbiz.de/10011473219
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Solving the crisis of immediacy : how digital technology can transform the customer experience
Parise, Salvatore; Guinan, Patricia J.; Kafka, Ron - In: Business horizons 59 (2016) 4, pp. 411-420
Persistent link: https://www.econbiz.de/10011514824
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Technology acceptance modeling of augmented reality at the point of sale : can surveys be replaced by an analysis of online reviews?
Rese, Alexandra; Schreiber, Stefanie; Baier, Daniel - In: Journal of retailing and consumer services 21 (2014) 5, pp. 869-876
Persistent link: https://www.econbiz.de/10010407211
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The impact of "e-atmospherics" on physical stores
Poncin, Ingrid; Mimoun, Mohamed Slim Ben - In: Journal of retailing and consumer services 21 (2014) 5, pp. 851-859
Persistent link: https://www.econbiz.de/10010407213
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Augmented reality : designing immersive experiences that maximize consumer engagement
Scholz, Joachim; Smith, Andrew N. - In: Business horizons 59 (2016) 2, pp. 149-161
Persistent link: https://www.econbiz.de/10011451873
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Strategies for the successful implementation of augmented reality
Berman, Barry; Pollack, Debra - In: Business horizons 64 (2021) 5, pp. 621-630
Persistent link: https://www.econbiz.de/10012990354
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Customer fairness perceptions in augmented reality-based online services
Christ-Brendemühl, Sonja; Schaarschmidt, Mario - In: Journal of service management 33 (2022) 1, pp. 9-32
Persistent link: https://www.econbiz.de/10012797603