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Let me imagine that for you : transforming the retail frontline through augmenting customer mental imagery ability
Heller, Jonas; Chylinski, Mathew; Ruyter, Ko de; Mahr, … - In: Journal of retailing 95 (2019) 2, pp. 94-114
Persistent link: https://www.econbiz.de/10012102953
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Augmenting the eye of the beholder : exploring the strategic potential of augmented reality to enhance online service experiences
Hilken, Tim; Ruyter, Ko de; Chylinski, Mathew; Mahr, Dominik - In: Journal of the Academy of Marketing Science 45 (2017) 6, pp. 884-905
Persistent link: https://www.econbiz.de/10011779543
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Augmented reality marketing : a technology-enabled approach to situated customer experience
Chylinski, Mathew; Heller, Jonas; Hilken, Tim; Keeling, … - In: Australasian marketing journal 28 (2020) 4, pp. 374-384
Persistent link: https://www.econbiz.de/10012429505
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Embracing falsity through the metaverse : the case of synthetic customer experiences
Papez, Maja Golf; Heller, Jonas; Hilken, Tim; … - In: Business horizons 65 (2022) 6, pp. 739-749
Persistent link: https://www.econbiz.de/10013438536