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~subject:"Auktion"
~subject:"Auktionstheorie"
~subject:"Consumer behaviour"
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Auktion
Auktionstheorie
Consumer behaviour
Konsumentenverhalten
44
Preismanagement
35
Pricing strategy
35
Experiment
23
Theorie
21
Theory
21
Preisdifferenzierung
19
Bibliographie-Eintrag
15
Electronic Commerce
15
Forecasting model
15
Price discrimination
15
Prognoseverfahren
15
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14
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12
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12
pay what you want
12
price discrimination
12
social preferences
12
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11
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11
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11
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11
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11
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11
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10
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10
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10
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10
customer-driven pricing mechanisms
10
revenue management
10
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8
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8
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8
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8
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8
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8
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8
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46
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6
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Spann, Martin
52
Zeithammer, Robert
10
Stich, Lucas
7
Schmidt, Klaus M.
5
Bernhardt, Martin
4
Hinz, Oliver
4
Häubl, Gerald
4
Molitor, Dominik
4
Dowling, Katharina
3
Guhl, Daniel
3
Klapper, Daniel
3
Skiera, Bernd
3
Yegoryan, Narine
3
Becker, Jan U.
2
Darvasi, Gábor
2
Dechant, Andrea
2
Hann, Il-Horn
2
Hennig-Thurau, Thorsten
2
Kim, Ju-Young
2
Natter, Martin
2
Reichhart, Philipp Konstantin
2
Tellis, Gerard J.
2
Völckner, Franziska
2
Aparicio, Diego
1
Baum, Daniela
1
Bertini, Marco
1
Chen, Yuxin
1
Daurer, Stephan
1
Fantini, Fabrizio
1
Fischer, Marc
1
Fuchs, Christoph
1
Gabel, Sebastian
1
Ghose, Anindya
1
Haeubl, Gerald
1
Hoffman, Donna L.
1
Houston, Mark B.
1
Jin, Ginger Zhe
1
Kakatkar, Chinmay
1
Klein, Joachim
1
Klein, Kristina
1
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Books on Demand GmbH <Norderstedt>
5
National Bureau of Economic Research
1
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Electronic commerce & digital markets : ecm
5
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
4
Discussion paper
2
Information systems research : ISR
2
Interactive Marketing im Web 2.0+ : Konzepte und Anwendungen für ein erfolgreiches Marketingmanagement im Internet
2
Journal of the Academy of Marketing Science
2
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2
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
2
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1
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1
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1
Digitalisierung der Unternehmen
1
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1
Essays on the effects of brand names and prices on consumer behavior
1
International journal of electronic commerce : IJEC
1
Journal of business economics : JBE
1
Journal of business research : JBR
1
Journal of management information systems : JMIS
1
Journal of marketing
1
Journal of retailing
1
Journal of retailing and consumer services
1
Journal of service research
1
Management information systems : mis quarterly
1
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1
Münchener Wirtschaftswissenschaftliche Beiträge : VWL ; discussion papers
1
NBER working paper series
1
New directions in behavioral pricing research
1
Pricing-Forschung in Deutschland
1
Psychology & marketing
1
Revenue Management
1
University of Alberta School of Business Research Paper
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ECONIS (ZBW)
52
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1
Interactive Pricing
Spann, Martin
- In:
Interactive Marketing im Web 2.0+ : Konzepte und …
,
(pp. 151-164)
.
2007
Persistent link: https://www.econbiz.de/10003565781
Saved in:
2
Interactive Pricing
Spann, Martin
- In:
Interactive Marketing im Web 2.0+ : Konzepte und …
,
(pp. 151-164)
.
2008
Persistent link: https://www.econbiz.de/10003762119
Saved in:
3
Analyse des Gebotsverhaltens im Reverse Pricing
Spann, Martin
- In:
Pricing-Forschung in Deutschland
,
(pp. 199-212)
.
2005
Persistent link: https://www.econbiz.de/10003272521
Saved in:
4
The impact of information diffusion on bidding behavior in secret reserve price auctions
Hinz, Oliver
;
Spann, Martin
- In:
Information systems research : ISR
19
(
2008
)
3
,
pp. 351-368
Persistent link: https://www.econbiz.de/10003771610
Saved in:
5
The effects of reference prices on bidding behavior in interactive pricing mechanisms
Wolk, Agnieszka
;
Spann, Martin
- In:
Journal of interactive marketing : a quarterly …
22
(
2008
)
4
,
pp. 2-18
Persistent link: https://www.econbiz.de/10003795383
Saved in:
6
Pay-What-You-Want : Praxisrelevanz und Konsumentenverhalten
Kim, Ju-Young
;
Natter, Martin
;
Spann, Martin
- In:
Journal of business economics : JBE
80
(
2010
)
2
,
pp. 147-169
Persistent link: https://www.econbiz.de/10003936207
Saved in:
7
Price discrimination in E-commerce? : an examination of dynamic pricing in name-your-own price markets
Hinz, Oliver
;
Hann, Il-Horn
;
Spann, Martin
- In:
Management information systems : mis quarterly
35
(
2011
)
1
,
pp. 81-98
Persistent link: https://www.econbiz.de/10008905437
Saved in:
8
Managing information diffusion in Name-Your-Own-Price auctions
Hinz, Oliver
;
Spann, Martin
- In:
Decision support systems : DSS ; the international journal
49
(
2010
)
4
,
pp. 474-485
Persistent link: https://www.econbiz.de/10008655576
Saved in:
9
To divide or not to divide? : the impact of partitioned pricing on the informational and sacrifice effects of price
Völckner, Franziska
;
Rühle, Alexander
;
Spann, Martin
- In:
Marketing letters : a journal of research in marketing
23
(
2012
)
3
,
pp. 719-730
Persistent link: https://www.econbiz.de/10009579976
Saved in:
10
Implications of minimum contract durations on customer retention
Becker, Jan U.
;
Spann, Martin
;
Schulze, Timo
- In:
Marketing letters : a journal of research in marketing
26
(
2015
)
4
,
pp. 579-592
Persistent link: https://www.econbiz.de/10011399128
Saved in:
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