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Spann, Martin - In: Pricing-Forschung in Deutschland, (pp. 199-212). 2005

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Hinz, Oliver; Spann, Martin - In: Information systems research : ISR 19 (2008) 3, pp. 351-368

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Wolk, Agnieszka; Spann, Martin - In: Journal of interactive marketing : a quarterly … 22 (2008) 4, pp. 2-18

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Kim, Ju-Young; Natter, Martin; Spann, Martin - In: Journal of business economics : JBE 80 (2010) 2, pp. 147-169

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Hinz, Oliver; Hann, Il-Horn; Spann, Martin - In: Management information systems : mis quarterly 35 (2011) 1, pp. 81-98

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Hinz, Oliver; Spann, Martin - In: Decision support systems : DSS ; the international journal 49 (2010) 4, pp. 474-485

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Völckner, Franziska; Rühle, Alexander; Spann, Martin - In: Marketing letters : a journal of research in marketing 23 (2012) 3, pp. 719-730

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Becker, Jan U.; Spann, Martin; Schulze, Timo - In: Marketing letters : a journal of research in marketing 26 (2015) 4, pp. 579-592

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Spann, Martin; Fischer, Marc; Tellis, Gerard J. - In: Marketing science : the marketing journal of the … 34 (2015) 2, pp. 235-249

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Hinz, Oliver; Spann, Martin; Hann, Il-Horn - In: Information systems research : ISR 26 (2015) 4, pp. 859-870

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