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A review of international research into promotional effectiveness and its implications for an Australian research agenda
Roberts, John H. - 1992
Persistent link: https://www.econbiz.de/10000845117
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Development and testing of a model of consideration set formation
Roberts, John H.; Lattin, James M. - 1990
Persistent link: https://www.econbiz.de/10000846750
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The effect of network structure in industrial diffusion processes
Midgley, David F.; Morrison, Pamela D.; Roberts, John H. - 1990
Persistent link: https://www.econbiz.de/10000846994
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Incorporating emotions into evaluation and choice models : application to Kmart Australia
Roberts, Ken; Roberts, John H.; Danaher, Peter J.; … - In: Marketing science : the marketing journal of the … 34 (2015) 6, pp. 815-824
Persistent link: https://www.econbiz.de/10011410002
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Assessing the sales impact of plain packaging regulation for cigarettes : evidence from Australia
Bonfrer, Andre; Chintagunta, Pradeep K.; Roberts, John H.; … - In: Marketing science : the marketing journal of the … 39 (2020) 1, pp. 234-252
Persistent link: https://www.econbiz.de/10012183089
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Repairing managerial knowledge-ability
Goodall, Keith (contributor); Roberts, John M. (contributor) - 2002 - [Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001736172
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Applying a dynamic model of consumer choice to guide brand development at Jetstar Airways
Danaher, Peter J.; Roberts, John H.; Roberts, Ken; … - In: Marketing science : the marketing journal of the … 30 (2011) 4, pp. 586-594
Persistent link: https://www.econbiz.de/10009299498
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The past, present and future of marketing research in Australia and New Zealand : a personal sampler of some key figures
Roberts, John H. - In: Australasian marketing journal : AMJ ; official journal … 31 (2023) 3, pp. 186-189
Persistent link: https://www.econbiz.de/10014321857