The past, present and future of marketing research in Australia and New Zealand : a personal sampler of some key figures
John H. Roberts
| Year of publication: |
2023
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|---|---|
| Authors: | Roberts, John H. |
| Published in: |
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC). - [London] : Sage Publishing, ISSN 1839-3349, ZDB-ID 2211477-4. - Vol. 31.2023, 3, p. 186-189
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| Subject: | conceptual/theoretical methods | marketing | research | Australia | New Zealand | history | Australien | Neuseeland | Marktforschung | Market research |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/14413582221143537 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014321857