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Brand rivalry and community conflict
Ewing, Michael; Wagstaff, Peter E.; Powell, Irene H. - In: Journal of business research : JBR 66 (2013) 1, pp. 4-12
Persistent link: https://www.econbiz.de/10009720410
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The good news about television : attitudes aren't getting worse tracking public attitudes toward TV advertising
Ewing, Michael - In: Journal of advertising research 53 (2013) 1, pp. 83-89
Persistent link: https://www.econbiz.de/10009745861
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Market orientation and performance in the public sector : the role of organisational commitment
Caruana, Albert; Ramaseshan, B.; Ewing, Michael - 1996
Persistent link: https://www.econbiz.de/10000973818
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The effects of the social structure of digital networks on viral marketing performance
Bampo, Mauro; Ewing, Michael; Mather, Dineli R.; … - In: Information systems research : ISR 19 (2008) 3, pp. 273-290
Persistent link: https://www.econbiz.de/10003771589
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The intra- and inter-personal dynamics associated with consuming sensitive products : understanding the consumption of erectile function aids using dimensional qualitative research
Newton, Fiona J.; Ewing, Michael; Pitt, Leyland F. - In: Psychology & marketing 29 (2012) 1, pp. 1-14
Persistent link: https://www.econbiz.de/10009501841
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Australian marketing managers' perceptions of the internet : a quasi-longitudinal perspective
Long, Elaine K. F.; Ewing, Michael; Pitt, Leyland F. - 2007
Persistent link: https://www.econbiz.de/10003538860