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Citations as a currency : every performance measure creates its own behaviour ; commentary on the Soutar, Wilkinson, & Young article

Oppewal, Harmen - In: Australasian marketing journal 23 (2015) 2, pp. 162-164

Persistent link: https://www.econbiz.de/10011338622

Orchestrating the experience : authorship of the soul ; the case of Mag Nation Melbourne

Healy, Michael J.; Beverland, Michael B.; Oppewal, Harmen - In: Memorable customer experiences : a research anthology, (pp. 101-117). 2009

Persistent link: https://www.econbiz.de/10003902740

The effects of in-store themed events on consumer store choice decisions

Sands, Sean; Oppewal, Harmen; Beverland, Michael - In: Journal of retailing and consumer services 16 (2009) 5, pp. 386-395

Persistent link: https://www.econbiz.de/10003875625

The influence of ethnic attributes on ethnic consumer choice of service outlet

Huang, Yan; Oppewal, Harmen; Mavondo, Felix - In: European journal of marketing : EJM 47 (2013) 5/6, pp. 877-898

Persistent link: https://www.econbiz.de/10009763959

Determinants of franchise conversion : a franchisee perspective

Hodge, Cori; Oppewal, Harmen; Terawatanavong, Civilai - In: European journal of marketing : EJM 47 (2013) 10, pp. 1554-1575

Persistent link: https://www.econbiz.de/10010201748

Segmenting consumers based on how they spend a tax rebate : an analysis of the Australian stimulus payment

Oppewal, Harmen; Paas, Leonard J.; Crouch, Geoffrey I.; … - In: Journal of economic psychology : research in economic … 31 (2010) 4, pp. 510-519

Persistent link: https://www.econbiz.de/10009272636

Predicting early adoption of successive video player generations

Rijnsoever, Frank J. van; Oppewal, Harmen - In: Technological forecasting & social change : an … 79 (2012) 3, pp. 558-569

Persistent link: https://www.econbiz.de/10009536572

The influence of ethnic attributes on ethnic consumer choice of service outlet

Huang, Yan; Oppewal, Harmen; Mavondo, Felix - In: European Journal of Marketing 47 (2013) 5/6, pp. 877-898

Purpose – Marketers are increasingly aware of ethnic subgroups as segments to target with customized offers. This paper aims to investigate the role of ethnic‐related outlet attributes in determining the attractiveness of mainstream and ethnic service outlets to ethnic consumers....

Persistent link: https://www.econbiz.de/10014722918

Determinants of franchise conversion: a franchisee perspective

Hodge, Cori; Oppewal, Harmen; Terawatanavong, Civilai - In: European Journal of Marketing 47 (2013) 10, pp. 1554-1575

Purpose – Conversion franchising is a strategy where franchisors recruit existing franchisees from rival systems or by converting independent businesses to franchisees. The present research aims to investigate the attractiveness of conversion offers and the likelihood of such offers being...

Persistent link: https://www.econbiz.de/10014724307