The effects of in-store themed events on consumer store choice decisions
Year of publication: |
2009
|
---|---|
Authors: | Sands, Sean ; Oppewal, Harmen ; Beverland, Michael |
Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 16.2009, 5, p. 386-395
|
Subject: | Event-Marketing | Event marketing | Einzelhandel | Retail trade | Heimwerkermarkt | DIY retail | Konsumentenverhalten | Consumer behaviour | Australien | Australia | Logit-Modell | Logit model |
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