Mortimer, Gary; Neale, Larry; Hasan, Syed Fazal E; … - In: International Journal of Bank Marketing 33 (2015) 4, pp. 545-570
Purpose – Little is known about the adoption of mobile banking technologies in emerging Asian economies. The purpose of this paper is to empirically examine the motivators that influence a consumer’s intentions to use mobile banking. Design/methodology/approach – A web-based survey was...