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Private labels in Australia : a case where retailer concentration does not predicate private labels share
Nenycz-Thiel, Magda - In: The journal of brand management : an international journal 18 (2010/11) 8, pp. 624-633
Persistent link: https://www.econbiz.de/10009232994
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The effect of service price increases on customer retention : the moderating role of customer tenure and relationship breadth
Dawes, John - In: Journal of service research : JSR 11 (2008/09) 3, pp. 232-245
Persistent link: https://www.econbiz.de/10003804798
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Regularities in buyer behaviour and brand performance : the case of Australian beer
Dawes, John - In: The journal of brand management : an international journal 15 (2007/08) 3, pp. 198-208
Persistent link: https://www.econbiz.de/10003627433
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Measuring the strength of color brand-name links : the comparative efficacy of measurement approaches
Romaniuk, Jenni; Nenycz-Thiel, Magda - In: Journal of advertising research 54 (2014) 3, pp. 313-319
Persistent link: https://www.econbiz.de/10010419816
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Consideration sets for financial services brands
Dawes, John; Mundt, Kerry; Sharp, Byron - In: Journal of financial services marketing : JFSM 14 (2009/10) 3, pp. 190-202
Persistent link: https://www.econbiz.de/10003916755