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~subject:"Australien"
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Australien
Consumer behaviour
46
Konsumentenverhalten
44
Brand
27
Markenartikel
27
Brand management
25
Markenführung
25
Brand image
18
Brand loyalty
18
Markenimage
18
Beziehungsmarketing
14
Relationship marketing
14
Markentreue
12
Handelsmarke
8
Store brand
8
Australia
7
Customer satisfaction
7
Preismanagement
7
Pricing strategy
7
United Kingdom
7
Dirichlet model
6
Einzelhandel
6
Großbritannien
6
Kundenzufriedenheit
6
Retail trade
6
Theorie
6
Theory
6
Advertising effects
5
Werbewirkung
5
Brand extension
4
Markentransfer
4
Market research
4
Marketing management
4
Marketingmanagement
4
Marktforschung
4
Panel
4
Panel study
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Performance measurement
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Performance-Messung
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English
5
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Dawes, John
3
Nenycz-Thiel, Magda
2
Mundt, Kerry
1
Romaniuk, Jenni
1
Sharp, Byron
1
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The journal of brand management : an international journal
2
Journal of advertising research
1
Journal of financial services marketing : JFSM
1
Journal of service research : JSR
1
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ECONIS (ZBW)
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1
Private labels in Australia : a case where retailer concentration does not predicate private labels share
Nenycz-Thiel, Magda
- In:
The journal of brand management : an international journal
18
(
2010/11
)
8
,
pp. 624-633
Persistent link: https://www.econbiz.de/10009232994
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2
The effect of service price increases on customer retention : the moderating role of customer tenure and relationship breadth
Dawes, John
- In:
Journal of service research : JSR
11
(
2008/09
)
3
,
pp. 232-245
Persistent link: https://www.econbiz.de/10003804798
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3
Regularities in buyer behaviour and brand performance : the case of Australian beer
Dawes, John
- In:
The journal of brand management : an international journal
15
(
2007/08
)
3
,
pp. 198-208
Persistent link: https://www.econbiz.de/10003627433
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4
Measuring the strength of color brand-name links : the comparative efficacy of measurement approaches
Romaniuk, Jenni
;
Nenycz-Thiel, Magda
- In:
Journal of advertising research
54
(
2014
)
3
,
pp. 313-319
Persistent link: https://www.econbiz.de/10010419816
Saved in:
5
Consideration sets for financial services brands
Dawes, John
;
Mundt, Kerry
;
Sharp, Byron
- In:
Journal of financial services marketing : JFSM
14
(
2009/10
)
3
,
pp. 190-202
Persistent link: https://www.econbiz.de/10003916755
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