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~subject:"Australien"
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Australien
Advertising
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ECONIS (ZBW)
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1
A framework of Corporate Social Responsibility for advertising accountability: the case of Australian government advertising campaign
Kerr, Gayle
;
Johnston, Kim
;
Beatson, Amanda
- In:
Journal of marketing communications
14
(
2008
)
2
,
pp. 155-169
Persistent link: https://www.econbiz.de/10003767523
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2
Consumer-based brand equity for Australia as a long-haul tourism destination in an emerging market
Pike, Steven
;
Bianchi, Constanza
;
Kerr, Gayle
;
Patti, …
- In:
International marketing review
27
(
2010
)
4
,
pp. 434-449
Persistent link: https://www.econbiz.de/10008696653
Saved in:
3
Same but different : perceptions of integrated marketing communication among marketing communication partners in Australia
Kerr, Gayle
;
Drennan, Judy
- In:
Journal of promotion management : JPM
16
(
2010
)
1/2
,
pp. 6-24
Persistent link: https://www.econbiz.de/10003974779
Saved in:
4
Ad agency leadership in the US, UK, and Australia : a mixed-method analysis of effective attributes and styles
Patwardhan, Padmini
;
Kerr, Gayle
;
Patwardhan, Hemant
; …
- In:
Journal of advertising
51
(
2022
)
2
,
pp. 223-239
Persistent link: https://www.econbiz.de/10013362272
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