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A framework of Corporate Social Responsibility for advertising accountability: the case of Australian government advertising campaign
Kerr, Gayle; Johnston, Kim; Beatson, Amanda - In: Journal of marketing communications 14 (2008) 2, pp. 155-169
Persistent link: https://www.econbiz.de/10003767523
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Consumer-based brand equity for Australia as a long-haul tourism destination in an emerging market
Pike, Steven; Bianchi, Constanza; Kerr, Gayle; Patti, … - In: International marketing review 27 (2010) 4, pp. 434-449
Persistent link: https://www.econbiz.de/10008696653
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Same but different : perceptions of integrated marketing communication among marketing communication partners in Australia
Kerr, Gayle; Drennan, Judy - In: Journal of promotion management : JPM 16 (2010) 1/2, pp. 6-24
Persistent link: https://www.econbiz.de/10003974779
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Ad agency leadership in the US, UK, and Australia : a mixed-method analysis of effective attributes and styles
Patwardhan, Padmini; Kerr, Gayle; Patwardhan, Hemant; … - In: Journal of advertising 51 (2022) 2, pp. 223-239
Persistent link: https://www.econbiz.de/10013362272