Purpose: The purpose of this paper is to propose a model which structures and links different types of efficient consumer response (ECR) measures; it does so by considering the use of both quantitative or ‘hard’ and qualitative or ‘soft’ measures in ECR, emphasizing the importance and...

Purpose – The purpose of this paper is to propose a model which structures and links different types of efficient consumer response (ECR) measures; it does so by considering the use of both quantitative or “hard” and qualitative or “soft” measures in ECR, emphasizing the importance and...

Technology advances and competitive pressure have shortened the life cycles for many products (e.g., in the mobile phone industry) and drastically increase the penalty of holding obsolete finished goods inventories. Standard planning methods lead to high forecasting errors and - as a consequence...