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The cultural dimension of assertiveness in cross-cultural advertising : the perception and evaluation of assertive advertising appeals
Terlutter, Ralf; Diehl, Sandra; Mueller, Barbara - In: International journal of advertising : the quarterly … 29 (2010) 3, pp. 369-399
Persistent link: https://www.econbiz.de/10008649368
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The relevance of life changing situations for media usage and their relevance as a segmentation strategy for media companies and advertisers
Leopold, Andrea; Diehl, Sandra - In: Breaking new ground in theory and practice, (pp. 163-177). 2011
Persistent link: https://www.econbiz.de/10009380023
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The effects of different ad appeals in non-prescription drug advertising : a cross-cultural investigation
Koinig, Isabell; Diehl, Sandra; Mueller, Barbara - In: Bridging the gap between advertising academia and practice, (pp. 266-280). 2017
Persistent link: https://www.econbiz.de/10011540397
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Pharmaceutical advertising as a source of consumer self-empowerment : evidence from four countries
Koinig, Isabell - 2016
Persistent link: https://www.econbiz.de/10011429121
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Entertainment in advergames and its influence on brand-related outcomes for children
Waiguny, Martin; Terlutter, Ralf - In: Cutting edge international research, (pp. 171-186). 2010
Persistent link: https://www.econbiz.de/10003985177
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Children's advertising literacy : do BMI, body shape perception, self-esteem and TV exposure matter?
Spielvogel, Julia; Terlutter, Ralf - In: Breaking new ground in theory and practice, (pp. 147-162). 2011
Persistent link: https://www.econbiz.de/10009380024
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Development of TV advertising literacy in children : do physical appearance and eating habits matter?
Spielvogel, Julia; Terlutter, Ralf - In: International journal of advertising : the quarterly … 32 (2013) 3, pp. 343-368
Persistent link: https://www.econbiz.de/10009789461