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Service productivity strategy
Rust, Roland T.; Huang, Ming-hui - In: MSI reports : working paper series (2009) 4, pp. 77-99
Persistent link: https://www.econbiz.de/10003960978
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Optimizing service productivity
Rust, Roland T.; Huang, Ming-hui - In: Journal of marketing 76 (2012) 2, pp. 47-66
Persistent link: https://www.econbiz.de/10009737491
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Artificial intelligence in service
Huang, Ming-Hui; Rust, Roland T. - In: Journal of service research : JSR 21 (2018) 2, pp. 155-172
Persistent link: https://www.econbiz.de/10011855786
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Technology-driven service strategy
Huang, Ming-Hui; Rust, Roland T. - In: Journal of the Academy of Marketing Science 45 (2017) 6, pp. 906-924
Persistent link: https://www.econbiz.de/10011779545
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Engaged to a robot? : the role of AI in service
Huang, Ming-Hui; Rust, Roland T. - In: Journal of service research 24 (2021) 1, pp. 30-41
Persistent link: https://www.econbiz.de/10012426758