Optimizing service productivity
Year of publication: |
2012
|
---|---|
Authors: | Rust, Roland T. ; Huang, Ming-hui |
Published in: |
Journal of marketing. - Thousand Oaks, CA : Sage Publishing, ISSN 0022-2429, ZDB-ID 218318-3. - Vol. 76.2012, 2, p. 47-66
|
Subject: | Dienstleistungsqualität | Service quality | Automatisierung | Automation | Produktivität | Productivity | Kundenzufriedenheit | Customer satisfaction | Handelsspanne | Gross margin | Preismanagement | Pricing strategy | Marktmacht | Market power | Lohn | Wages | Dienstleistungssektor | Service industry | Nordamerika | North America |
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