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Building market-based assets in a globally competitive market : a longitudinal study of automotive brands
Townsend, Janell D.; Cavusgil, S. Tamer; Calantone, Roger J. - In: Interdisciplinary approaches to product design, …, (pp. 3-37). 2012
Persistent link: https://www.econbiz.de/10009626902
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Evolution and transformation of innovation in the global automotive industry
Townsend, Janell D.; Calantone, Roger J. - In: The journal of product innovation management : an … 31 (2014) 1, pp. 4-7
Persistent link: https://www.econbiz.de/10010233882
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Signaling quality : an examination of the effects of marketing and nonmarketing-controlled singals on perceptions of automotive brand quality
Akdeniz, M. Billur; Calantone, Roger J.; Voorhees, Clay M. - In: The journal of product innovation management : an … 31 (2014) 4, pp. 728-743
Persistent link: https://www.econbiz.de/10010375906
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Brand-specific design effects : forum and function
Townsend, Janell D.; Kang, Wooseong; Montoya, Mitzi M.; … - In: The journal of product innovation management : an … 30 (2013) 5, pp. 994-1008
Persistent link: https://www.econbiz.de/10010128231
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A longitudinal examination of the impact of quality perception gap on brand performance in the US automotive industry
Akdeniz, M. Billur; Calantone, Roger J. - In: Marketing letters : a journal of research in marketing 28 (2017) 1, pp. 43-57
Persistent link: https://www.econbiz.de/10011653723
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The effects of innovation on product recall likelihood
Cockrell, Seth; Friske, Wesley; Voorhees, Clay M.; … - In: Journal of business research : JBR 173 (2024), pp. 1-11
Persistent link: https://www.econbiz.de/10014547892