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Automotive industry
New product development
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Calantone, Roger J.
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The journal of product innovation management : an international publication of the Product Development & Management Association
3
Interdisciplinary approaches to product design, innovation, & branding in international marketing
1
Journal of business research : JBR
1
Marketing letters : a journal of research in marketing
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ECONIS (ZBW)
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Building market-based assets in a globally competitive market : a longitudinal study of automotive brands
Townsend, Janell D.
;
Cavusgil, S. Tamer
;
Calantone, Roger J.
- In:
Interdisciplinary approaches to product design, …
,
(pp. 3-37)
.
2012
Persistent link: https://www.econbiz.de/10009626902
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Evolution and transformation of innovation in the global automotive industry
Townsend, Janell D.
;
Calantone, Roger J.
- In:
The journal of product innovation management : an …
31
(
2014
)
1
,
pp. 4-7
Persistent link: https://www.econbiz.de/10010233882
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3
Signaling quality : an examination of the effects of marketing and nonmarketing-controlled singals on perceptions of automotive brand quality
Akdeniz, M. Billur
;
Calantone, Roger J.
;
Voorhees, Clay M.
- In:
The journal of product innovation management : an …
31
(
2014
)
4
,
pp. 728-743
Persistent link: https://www.econbiz.de/10010375906
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4
Brand-specific design effects : forum and function
Townsend, Janell D.
;
Kang, Wooseong
;
Montoya, Mitzi M.
; …
- In:
The journal of product innovation management : an …
30
(
2013
)
5
,
pp. 994-1008
Persistent link: https://www.econbiz.de/10010128231
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5
A longitudinal examination of the impact of quality perception gap on brand performance in the US automotive industry
Akdeniz, M. Billur
;
Calantone, Roger J.
- In:
Marketing letters : a journal of research in marketing
28
(
2017
)
1
,
pp. 43-57
Persistent link: https://www.econbiz.de/10011653723
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6
The effects of innovation on product recall likelihood
Cockrell, Seth
;
Friske, Wesley
;
Voorhees, Clay M.
; …
- In:
Journal of business research : JBR
173
(
2024
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014547892
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