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Stock market response to regulatory reports of deceptive advertising : the moderating effect of omission bias and firm reputation
Wiles, Michael A.; Jain, Shailendra P.; Mishra, Saurabh; … - In: Marketing science : the marketing journal of the … 29 (2010) 5, pp. 828-845
Persistent link: https://www.econbiz.de/10008736197
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The industry effects of information and regulation in the cigarette market: 1950 - 1965
Scheraga, Carl Abba - In: Journal of public policy & marketing : JPP & M ; an … 15 (1996) 2, pp. 216-226
Persistent link: https://www.econbiz.de/10001211827
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Financial markets and marketing : the tradeoff between R&D and advertising during an economic downturn
Tikoo, Surinder; Ebrahim, Ahmed - In: Journal of advertising research 50 (2010) 1, pp. 50-56
Persistent link: https://www.econbiz.de/10003971417
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Advertising expenditure, intangible value and risk : a study of restaurant companies
Hsu, Li-Tzang Jane; Jang, Soocheong - In: International journal of hospitality management 27 (2008) 2, pp. 259-267
Persistent link: https://www.econbiz.de/10003687493
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Should firms spend more on research and development and advertising during recessions?
Srinivasan, Raji; Lilien, Gary L.; Sridhar, Shrihari - In: Journal of marketing 75 (2011) 3, pp. 49-65
Persistent link: https://www.econbiz.de/10009160719
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Spillovereffekte von Testimonialskandalen : empirische Analyse des Einflusses auf Wettbewerber
Friederich, Nico - 2018 - 1. Auflage
Persistent link: https://www.econbiz.de/10011864863
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Asymmetric roles of advertising and marketing capability in financial returns to news : turning bad into good and good into great
Xiong, Guiyang; Bharadwaj, Sundar - In: Journal of marketing research : JMR 50 (2013) 6, pp. 706-724
Persistent link: https://www.econbiz.de/10010233182
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Understanding the effect of advertising on stock returns and firm value : theory and evidence from a structural model
Vitorino, Maria Ana - In: Management science : journal of the Institute for … 60 (2014) 1, pp. 227-245
Persistent link: https://www.econbiz.de/10010345151
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Media coverage and stock returns on the London Stock Exchange, 1825-70
Turner, John D.; Ye, Qing; Walker, Clive B. - 2016
News media plays an important role in modern financial markets. In this paper, we analyse the role played by the news media in an historical financial market. Using The Times's coverage of companies listed on the London stock market between 1825 and 1870, we examine the determinants of media...
Persistent link: https://www.econbiz.de/10011458919
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Equilibrium pricing under concave advertising costs
Kultti, Klaus; Pekkarinen, Teemu - In: The B.E. journal of theoretical economics 23 (2023) 1, pp. 529-535
Persistent link: https://www.econbiz.de/10013555710