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Preissensitivität beim Kauf von strukturierten Produkten : empirische Analyse und Gestaltungsempfehlungen für Emittenten

Haeringer, Andreas - 2009

Persistent link: https://www.econbiz.de/10003991630

Product design awards and the market value of the firm

Xia, Yusen; Singhal, Vinod R.; Zhang, G. Peter - In: Production and operations management : an international … 25 (2016) 6, pp. 1038-1055

Persistent link: https://www.econbiz.de/10011507717

In the eye of the beholder? : the effect of product appearance on shareholder value

Bornemann, Torsten; Schöler, Lisa; Homburg, Christian - In: The journal of product innovation management : an … 32 (2015) 5, pp. 704-715

Persistent link: https://www.econbiz.de/10011441452

In the eye of the beholder? : the effect of product appearance on shareholder value

Homburg, Christian; Bornemann, Torsten; Schöler, Lisa - In: Marketing : value creation or value destruction?. 2013

Persistent link: https://www.econbiz.de/10009675541

Product Design Awards and the Market Value of the Firm

Xia, Yusen - 2015

Product design has increasingly been recognized as an important source of competitive advantage. This paper empirically estimates the impact of effective design on the market value of the firm. We use a firm's receipt of a product design award as a proxy for its design effectiveness. Based on...

Persistent link: https://www.econbiz.de/10013012254