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Blockbuster als Stock-Booster? : Product Placement und Aktienkurs

Strebinger, Andreas - In: Transfer, Werbeforschung & Praxis : Zeitschrift für … 55 (2009) 3, pp. 60-61

Persistent link: https://www.econbiz.de/10003880943

The effectiveness of pre-release advertising for motion pictures : an empirical investigation using a simulated market

Elberse, Anita; Anand, Bharat N. - In: Information economics and policy : IEP 19 (2007) 3/4, pp. 319-343

Persistent link: https://www.econbiz.de/10003574953

What is the price of hubris? : Using takeover battles to infer overpayments and synergies

Hietala, Pekka T.; Kaplan, Steven N.; Robinson, David T. - 2002

Persistent link: https://www.econbiz.de/10001708516

Can Old Sin Make New Shame? Stock Market Reactions to the Release of Movies Re-Exposing Past Corporate Scandals

Jiang, Han; Kang, Le (Lexi); Nie, Ziye Zoe; Zhou, Hui - 2022

We study stock market reactions to the release of movies re-exposing past publicly known corporate scandals. Using a sample of 54 event firms featured in 23 movies, we find event firms have significantly negative and persistent abnormal returns to movie releases. We posit that such negative...

Persistent link: https://www.econbiz.de/10014239365