Similar Search Results - EconBiz

Advertising, attention, and stock returns

Chemmanur, Thomas J.; Yan, An - In: The quarterly journal of finance 9 (2019) 3, pp. 1-51

Persistent link: https://www.econbiz.de/10012166866

Drawing Attention to Attention : Celebrity Endorsements and Stock Mispricing

Huang, Yong; Ni, Xiaoran; Yu, Xuanying - 2022

We study the impact of celebrity endorsements, hiring celebrities as firm ambassadors, on stock mispricing. We find that celebrity endorsements can result in more severe stock mispricing for focal firms. Such an effect is stronger when endorsers are more popular. In addition, the occurrence of...

Persistent link: https://www.econbiz.de/10013406638

Examining the application of behavioral price research in business-to-business markets

Monroe, Kent B.; Rikala, Veli-Matti; Somervuori, Outi - In: Industrial marketing management : the international … 47 (2015), pp. 17-25

Persistent link: https://www.econbiz.de/10011313581

Is cause-related marketing a winning strategy? : an event study analysis

Das, Neel; McNeil, Chris R.; Pouder, Richard W.; Daly, … - In: Journal of marketing theory and practice : JMTP 28 (2020) 1, pp. 43-55

Persistent link: https://www.econbiz.de/10012181635

The effectiveness of pre-release advertising for motion pictures : an empirical investigation using a simulated market

Elberse, Anita; Anand, Bharat N. - In: Information economics and policy : IEP 19 (2007) 3/4, pp. 319-343

Persistent link: https://www.econbiz.de/10003574953

Consumer sentiments and share price behavior

Bos, Theodore - In: Journal of behavioral economics 17 (1988) 2, pp. 113-118

Persistent link: https://www.econbiz.de/10001133209

Consumer confidence announcements : do they matter?

Gulley, Orrin David - In: Applied financial economics 8 (1998) 2, pp. 155-166

Persistent link: https://www.econbiz.de/10001244118

Le modèle d'évaluation des actions confronté aux anticipations des agents informés

Prat, Georges - In: Revue économique : revue bimestrielle 47 (1996) 1, pp. 85-110

Persistent link: https://www.econbiz.de/10001195252

Market and prices : theory of consumption, market and market prices

Vojtinskij, Vladimir S. - 1964

Persistent link: https://www.econbiz.de/10000594588

Good-specific habit formation and the cross-section of expected returns

Binsbergen, Jules H. van - In: The journal of finance : the journal of the American … 71 (2016) 4, pp. 1699-1732

Persistent link: https://www.econbiz.de/10011588944

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