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Investors’ Reactions to Company Advertisements : The Persuasive Effect of Product-Featuring Ads
Aspara, Jaakko - 2015
Purpose: This article focuses on product-featuring advertising targeted to stock investors — that is, ads that provide …
Persistent link: https://www.econbiz.de/10013030468
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Do stock prices undervalue investments in advertising?
Oh, Yun Kyung; Gulen, Huseyin; Kim, Jung-Min; Robinson, … - In: Marketing letters : a journal of research in marketing 27 (2016) 4, pp. 611-626
Persistent link: https://www.econbiz.de/10011614269
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Can advertising investments counter the negative impact of shareholder complaints on firm value?
Wies, Simone; Hoffmann, Arvid O. I.; Aspara, Jaakko; … - In: Journal of marketing 83 (2019) 4, pp. 58-80
Persistent link: https://www.econbiz.de/10012176064
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The short-term impact of Super Bowl advertising on stock prices : an exploratory event study
Eastman, Jacqueline K.; Iyer, Rajesh; Wiggenhorn, Joan M. - In: The journal of applied business research 26 (2010) 6, pp. 69-84
Persistent link: https://www.econbiz.de/10008749197
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The impact of advertising on a company’s stock price : conditions for positive, neutral, negative, and reverse effects
Srinivasan, Shuba; Hanssens, Dominique M. - In: Journal of advertising research 64 (2024) 2, pp. 120-134
Persistent link: https://www.econbiz.de/10014576982
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Recession-proof marketing? : unraveling the impact of advertising efficiency on stock volatility
Al-Gamrh, Bakr; Rasul, Tareq Faizur - In: International review of financial analysis 92 (2024), pp. 1-9
Persistent link: https://www.econbiz.de/10014492364
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Hidden Advertising : The Streetlight Effect and Stock Mispricing
Gefen, Ofir; Hsu, Po-Hsuan; Lee, Hsiao-Hui; Reeb, David M. - 2021
. Among the many firms that do not report their advertising, 25% are in the top decile of observed advertising. We find that …, auditor-specific minimums (e.g., EY vs. Deloitte). Forced and voluntary auditor changes lead firms to alter advertising … disclosures. Financial analysts ask executives of hidden advertising firms 65% fewer questions about advertising than their …
Persistent link: https://www.econbiz.de/10013223942
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Law firm expertise and merger and acquisition outcomes
Krishnan, C. N. V.; Masulis, Ronald W. - In: The journal of law & economics 56 (2013) 1, pp. 189-226
Persistent link: https://www.econbiz.de/10009790764
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The effectiveness of pre-release advertising for motion pictures : an empirical investigation using a simulated market
Elberse, Anita; Anand, Bharat N. - In: Information economics and policy : IEP 19 (2007) 3/4, pp. 319-343
Persistent link: https://www.econbiz.de/10003574953
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Is cause-related marketing a winning strategy? : an event study analysis
Das, Neel; McNeil, Chris R.; Pouder, Richard W.; Daly, … - In: Journal of marketing theory and practice : JMTP 28 (2020) 1, pp. 43-55
Persistent link: https://www.econbiz.de/10012181635