Investors’ Reactions to Company Advertisements : The Persuasive Effect of Product-Featuring Ads
Year of publication: |
2015
|
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Authors: | Aspara, Jaakko |
Other Persons: | Chakravarti, Amitav (contributor) |
Publisher: |
[2015]: [S.l.] : SSRN |
Subject: | Werbung | Advertising | Anlageverhalten | Behavioural finance | Werbewirkung | Advertising effects | Werbepsychologie | Psychology of advertising | Online-Marketing | Internet marketing |
Extent: | 1 Online-Ressource (44 p) |
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Type of publication: | Book / Working Paper |
Language: | English |
Notes: | In: European Journal of Marketing, Forthcoming Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments November 26, 2014 erstellt |
Source: | ECONIS - Online Catalogue of the ZBW |
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