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~subject:"B-to-B-Marketing"
~subject:"Marketing management"
~type_genre:"Article in journal"
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B-to-B-Marketing
Marketing management
Beziehungsmarketing
62
Relationship marketing
62
Consumer behaviour
41
Konsumentenverhalten
41
Customer value
29
Kundenwert
29
Marketingmanagement
29
Brand management
19
Markenführung
19
Firm performance
18
Theorie
18
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18
Unternehmenserfolg
18
USA
17
United States
17
Marketing
16
India
14
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14
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12
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12
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12
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11
Lieferantenmanagement
11
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11
Schwellenländer
11
Supplier relationship management
11
Customer satisfaction
10
Kundenzufriedenheit
10
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9
Brand
9
Markenartikel
9
Werbewirkung
9
Coronavirus
8
Customer integration
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Internet marketing
8
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8
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8
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38
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Article in journal
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38
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8
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8
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6
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1
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1
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English
36
German
2
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Kumar, V.
32
Petersen, J. Andrew
6
Leone, Robert P.
4
Venkatesan, Rajkumar
4
Reinartz, Werner J.
3
Shah, Denish
3
Gupta, Shaphali
2
Luo, Anita
2
Rajan, Bharath
2
Sharma, Amalesh
2
Sriram, S.
2
Ulaga, Wolfgang
2
Beckmann, D.
1
Bharadwaj, Sundar G.
1
Chen, Sylia
1
Chintagunta, Pradeep K.
1
Christodoulopoulou, Angeliki
1
Cohen, Greg S.
1
Dalla Pozza, Ilaria
1
Dass, Mayukh
1
Dixit, Ashutosh
1
Fan, Jia
1
Fuxman, Leonora
1
Greene, Mallik
1
Gulati, Rohit
1
Islam, Md. Monirul
1
Javalgi, Rajshekar G.
1
Jones, Eli
1
Kazi Sohag
1
Kim, Kihyun Hannah
1
Kotabe, Masaaki
1
Krafft, Manfred
1
Kumar, Binay
1
Kumar, Vikas
1
Kushwaha, Tarun
1
Käuferle, Monika
1
Mahmoud, Ali B.
1
Mohr, Iris
1
Pancras, Joseph
1
Park, Insu
1
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Journal of marketing
8
Journal of the Academy of Marketing Science
7
Industrial marketing management : the international journal for industrial and high-tech firms
4
Journal of marketing research : JMR
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
2
GfK marketing intelligence review : Marketingforschung für die Praxis
1
Harvard business review : HBR
1
Harvard-Business-Manager : das Wissen der Besten
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of business economics : JBE
1
Journal of business research : JBR
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of retailing
1
MIT sloan management review
1
Management information systems : mis quarterly
1
Management science : journal of the Institute for Operations Research and the Management Sciences
1
Review of marketing research
1
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ECONIS (ZBW)
38
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1
Toward an understanding of industry commoditization : its nature and role in evolving marketing competition
Reimann, Martin
;
Schilke, Oliver
;
Thomas, Jacquelyn S.
- In:
International journal of research in marketing : IJRM ; …
27
(
2010
)
2
,
pp. 188-197
Persistent link: https://www.econbiz.de/10003987366
Saved in:
2
Looking through the marketing lens : my journey so far ...
Kumar, V.
-
2011
Persistent link: https://www.econbiz.de/10009270384
Saved in:
3
Distributing through multiple channels in industrial wholesaling : how many and how much?
Käuferle, Monika
;
Reinartz, Werner
- In:
Journal of the Academy of Marketing Science
43
(
2015
)
6
,
pp. 746-767
Persistent link: https://www.econbiz.de/10011409932
Saved in:
4
Überprüfung des Zusammenhangs von Kundenbindungsdauer und Kundenertragswert
Reinartz, Werner J.
;
Krafft, Manfred
- In:
Journal of business economics : JBE
71
(
2001
)
11
,
pp. 1263-1281
Persistent link: https://www.econbiz.de/10001630612
Saved in:
5
Hybrid offerings : how manufacturing firms combine goods and services successfully
Ulaga, Wolfgang
;
Reinartz, Werner J.
- In:
Journal of marketing
75
(
2011
)
6
,
pp. 5-23
Persistent link: https://www.econbiz.de/10009384694
Saved in:
6
When and why do customer solutions pay off in business markets?
Worm, Stefan
;
Bharadwaj, Sundar G.
;
Ulaga, Wolfgang
; …
- In:
Journal of the Academy of Marketing Science
45
(
2017
)
4
,
pp. 490-512
Persistent link: https://www.econbiz.de/10011737459
Saved in:
7
Integrating theory and practice in marketing
Kumar, V.
- In:
Journal of marketing
81
(
2017
)
2
,
pp. 1-7
Persistent link: https://www.econbiz.de/10011697499
Saved in:
8
My plans for Journal of Marketing : an Editor in Chief's perspective
Kumar, V.
- In:
Journal of marketing
78
(
2014
)
4
,
pp. 1-3
Persistent link: https://www.econbiz.de/10010381375
Saved in:
9
Research framework, strategies, and applications of intelligent agent technologies (IATs) in marketing
Kumar, V.
;
Dixit, Ashutosh
;
Javalgi, Rajshekar G.
; …
- In:
Journal of the Academy of Marketing Science
44
(
2016
)
1
,
pp. 24-45
Persistent link: https://www.econbiz.de/10011434877
Saved in:
10
Using Big Data to model time-varying effects for marketing resource (re)allocation
Saboo, Alok R.
;
Kumar, V.
;
Park, Insu
- In:
Management information systems : mis quarterly
40
(
2016
)
4
,
pp. 911-939
Persistent link: https://www.econbiz.de/10011612499
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