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Toward an understanding of industry commoditization : its nature and role in evolving marketing competition
Reimann, Martin; Schilke, Oliver; Thomas, Jacquelyn S. - In: International journal of research in marketing : IJRM ; … 27 (2010) 2, pp. 188-197
Persistent link: https://www.econbiz.de/10003987366
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Looking through the marketing lens : my journey so far ...
Kumar, V. - 2011
Persistent link: https://www.econbiz.de/10009270384
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Hybrid offerings : how manufacturing firms combine goods and services successfully
Ulaga, Wolfgang; Reinartz, Werner J. - In: Journal of marketing 75 (2011) 6, pp. 5-23
Persistent link: https://www.econbiz.de/10009384694
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Distributing through multiple channels in industrial wholesaling : how many and how much?
Käuferle, Monika; Reinartz, Werner - In: Journal of the Academy of Marketing Science 43 (2015) 6, pp. 746-767
Persistent link: https://www.econbiz.de/10011409932
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Überprüfung des Zusammenhangs von Kundenbindungsdauer und Kundenertragswert
Reinartz, Werner J.; Krafft, Manfred - In: Journal of business economics : JBE 71 (2001) 11, pp. 1263-1281
Persistent link: https://www.econbiz.de/10001630612
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When and why do customer solutions pay off in business markets?
Worm, Stefan; Bharadwaj, Sundar G.; Ulaga, Wolfgang; … - In: Journal of the Academy of Marketing Science 45 (2017) 4, pp. 490-512
Persistent link: https://www.econbiz.de/10011737459
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Leveraging B2B field service technicians as a "second sales force" : how service situations affect selling activity and success
Berkmann, Manuel; Eisenbeiß, Maik; Reinartz, Werner J.; … - In: Journal of the Academy of Marketing Science 52 (2024) 3, pp. 736-761
Persistent link: https://www.econbiz.de/10015047946
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My plans for Journal of Marketing : an Editor in Chief's perspective
Kumar, V. - In: Journal of marketing 78 (2014) 4, pp. 1-3
Persistent link: https://www.econbiz.de/10010381375
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Forecasting performance of market share models : an assessment, additional insights, and guidelines
Kumar, V. - In: International journal of forecasting 10 (1994) 2, pp. 295-312
Persistent link: https://www.econbiz.de/10001172402
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Integrating theory and practice in marketing
Kumar, V. - In: Journal of marketing 81 (2017) 2, pp. 1-7
Persistent link: https://www.econbiz.de/10011697499