//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"B-to-B-Marketing"
~subject:"Marketingmanagement"
~subject:"Theorie"
~type_genre:"Article in journal"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Balancing Acquisition and Rete...
Similar by person
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
B-to-B-Marketing
Marketingmanagement
Theorie
Beziehungsmarketing
62
Relationship marketing
62
Consumer behaviour
41
Konsumentenverhalten
41
Customer value
29
Kundenwert
29
Marketing management
29
Brand management
19
Markenführung
19
Firm performance
18
Theory
18
Unternehmenserfolg
18
USA
17
United States
17
Marketing
16
India
14
Indien
14
Business-to-business marketing
13
Einzelhandel
12
Lieferantenmanagement
12
Retail trade
12
Supplier relationship management
12
Emerging economies
11
Performance measurement
11
Performance-Messung
11
Schwellenländer
11
Customer satisfaction
10
Kundenzufriedenheit
10
Advertising effects
9
Brand
9
Markenartikel
9
Werbewirkung
9
Coronavirus
8
Customer integration
8
Internet marketing
8
Kundenintegration
8
Measurement
8
more ...
less ...
Online availability
All
Undetermined
18
Free
1
Type of publication
All
Article
53
Type of publication (narrower categories)
All
Article in journal
Aufsatz in Zeitschrift
53
Aufsatz im Buch
10
Book section
10
Festschrift
6
Lehrbuch
6
Textbook
6
Arbeitspapier
5
Working Paper
5
Glossar enthalten
4
Glossary included
4
Graue Literatur
4
Non-commercial literature
4
Aufsatzsammlung
1
Bibliografie
1
CD-ROM, DVD
1
Case study
1
Fallstudie
1
more ...
less ...
Language
All
English
51
German
2
Author
All
Kumar, V.
43
Petersen, J. Andrew
6
Venkatesan, Rajkumar
5
Leone, Robert P.
4
Reinartz, Werner J.
4
Sharma, Amalesh
4
Kumar, Vikas
3
Shah, Denish
3
Cosguner, Koray
2
Gupta, Shaphali
2
Kumar, Ajay
2
Luo, Anita
2
Rajan, Bharath
2
Sriram, S.
2
Ulaga, Wolfgang
2
Zhang, Xi Alan
2
Beckmann, D.
1
Berkmann, Manuel
1
Bhagwat, Yashoda
1
Bharadwaj, Sundar G.
1
Bohling, Timothy
1
Chen, Sylia
1
Chintagunta, Pradeep K.
1
Christodoulopoulou, Angeliki
1
Cohen, Greg S.
1
Dalla Pozza, Ilaria
1
Dass, Mayukh
1
Dixit, Ashutosh
1
Donthu, Naveen
1
Eisenbeiß, Maik
1
Fan, Jia
1
Fang, Tony
1
Fjellström, Daniella
1
Fuxman, Leonora
1
George, Morris
1
Greene, Mallik
1
Gulati, Rohit
1
Hilletofth, Per
1
Hou, Wenxuan
1
Islam, Md. Monirul
1
more ...
less ...
Published in...
All
Journal of marketing
10
Journal of the Academy of Marketing Science
9
Journal of marketing research : JMR
5
Industrial marketing management : the international journal for industrial and high-tech firms
4
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
3
Homo oeconomicus
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of business research : JBR
2
British journal of management
1
GfK marketing intelligence review : Marketingforschung für die Praxis
1
Harvard business review : HBR
1
Harvard-Business-Manager : das Wissen der Besten
1
International journal of forecasting
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of business economics : JBE
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of marketing research
1
Journal of retailing
1
Journal of world business : JWB
1
MIT sloan management review
1
Management information systems : mis quarterly
1
Management science : journal of the Institute for Operations Research and the Management Sciences
1
Mathematical population studies : an international journal of mathematical demography
1
Review of marketing research
1
more ...
less ...
Source
All
ECONIS (ZBW)
53
Showing
1
-
10
of
53
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Toward an understanding of industry commoditization : its nature and role in evolving marketing competition
Reimann, Martin
;
Schilke, Oliver
;
Thomas, Jacquelyn S.
- In:
International journal of research in marketing : IJRM ; …
27
(
2010
)
2
,
pp. 188-197
Persistent link: https://www.econbiz.de/10003987366
Saved in:
2
Looking through the marketing lens : my journey so far ...
Kumar, V.
-
2011
Persistent link: https://www.econbiz.de/10009270384
Saved in:
3
Hybrid offerings : how manufacturing firms combine goods and services successfully
Ulaga, Wolfgang
;
Reinartz, Werner J.
- In:
Journal of marketing
75
(
2011
)
6
,
pp. 5-23
Persistent link: https://www.econbiz.de/10009384694
Saved in:
4
Distributing through multiple channels in industrial wholesaling : how many and how much?
Käuferle, Monika
;
Reinartz, Werner
- In:
Journal of the Academy of Marketing Science
43
(
2015
)
6
,
pp. 746-767
Persistent link: https://www.econbiz.de/10011409932
Saved in:
5
Überprüfung des Zusammenhangs von Kundenbindungsdauer und Kundenertragswert
Reinartz, Werner J.
;
Krafft, Manfred
- In:
Journal of business economics : JBE
71
(
2001
)
11
,
pp. 1263-1281
Persistent link: https://www.econbiz.de/10001630612
Saved in:
6
When and why do customer solutions pay off in business markets?
Worm, Stefan
;
Bharadwaj, Sundar G.
;
Ulaga, Wolfgang
; …
- In:
Journal of the Academy of Marketing Science
45
(
2017
)
4
,
pp. 490-512
Persistent link: https://www.econbiz.de/10011737459
Saved in:
7
Leveraging B2B field service technicians as a "second sales force" : how service situations affect selling activity and success
Berkmann, Manuel
;
Eisenbeiß, Maik
;
Reinartz, Werner J.
; …
- In:
Journal of the Academy of Marketing Science
52
(
2024
)
3
,
pp. 736-761
Persistent link: https://www.econbiz.de/10015047946
Saved in:
8
My plans for Journal of Marketing : an Editor in Chief's perspective
Kumar, V.
- In:
Journal of marketing
78
(
2014
)
4
,
pp. 1-3
Persistent link: https://www.econbiz.de/10010381375
Saved in:
9
Forecasting performance of market share models : an assessment, additional insights, and guidelines
Kumar, V.
- In:
International journal of forecasting
10
(
1994
)
2
,
pp. 295-312
Persistent link: https://www.econbiz.de/10001172402
Saved in:
10
Integrating theory and practice in marketing
Kumar, V.
- In:
Journal of marketing
81
(
2017
)
2
,
pp. 1-7
Persistent link: https://www.econbiz.de/10011697499
Saved in:
1
2
3
4
5
6
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->