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~subject:"B-to-B-Marketing"
~subject:"Theorie"
~type_genre:"Article in journal"
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B-to-B-Marketing
Theorie
Beziehungsmarketing
61
Relationship marketing
61
Consumer behaviour
40
Konsumentenverhalten
40
Marketing management
29
Marketingmanagement
29
Customer value
28
Kundenwert
28
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19
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Kumar, V.
22
Reinartz, Werner J.
3
Venkatesan, Rajkumar
3
Cosguner, Koray
2
Kumar, Ajay
2
Kumar, Vikas
2
Luo, Anita
2
Rajan, Bharath
2
Sharma, Amalesh
2
Ulaga, Wolfgang
2
Zhang, Xi Alan
2
Beckmann, D.
1
Bhagwat, Yashoda
1
Bharadwaj, Sundar G.
1
Bohling, Timothy
1
Chintagunta, Pradeep K.
1
Cohen, Greg S.
1
Donthu, Naveen
1
Fang, Tony
1
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1
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1
Hilletofth, Per
1
Hou, Wenxuan
1
Islam, Md. Monirul
1
Kazi Sohag
1
Kim, Kihyun Hannah
1
Kotabe, Masaaki
1
Krafft, Manfred
1
Käuferle, Monika
1
Leone, Robert P.
1
Mahmoud, Ali B.
1
Mohr, Iris
1
Petersen, J. Andrew
1
Reinartz, Werner
1
Rountree, Carey
1
Rust, Roland T.
1
Shams, S. M. Riad
1
Singh, O. P.
1
Singh, Vinod K.
1
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Journal of marketing
5
Journal of marketing research : JMR
4
Industrial marketing management : the international journal for industrial and high-tech firms
3
Journal of the Academy of Marketing Science
3
Homo oeconomicus
2
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
2
British journal of management
1
GfK marketing intelligence review : Marketingforschung für die Praxis
1
International journal of forecasting
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of business economics : JBE
1
Journal of business research : JBR
1
Journal of marketing research
1
Journal of world business : JWB
1
MIT sloan management review
1
Mathematical population studies : an international journal of mathematical demography
1
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ECONIS (ZBW)
29
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1
Distributing through multiple channels in industrial wholesaling : how many and how much?
Käuferle, Monika
;
Reinartz, Werner
- In:
Journal of the Academy of Marketing Science
43
(
2015
)
6
,
pp. 746-767
Persistent link: https://www.econbiz.de/10011409932
Saved in:
2
Überprüfung des Zusammenhangs von Kundenbindungsdauer und Kundenertragswert
Reinartz, Werner J.
;
Krafft, Manfred
- In:
Journal of business economics : JBE
71
(
2001
)
11
,
pp. 1263-1281
Persistent link: https://www.econbiz.de/10001630612
Saved in:
3
Hybrid offerings : how manufacturing firms combine goods and services successfully
Ulaga, Wolfgang
;
Reinartz, Werner J.
- In:
Journal of marketing
75
(
2011
)
6
,
pp. 5-23
Persistent link: https://www.econbiz.de/10009384694
Saved in:
4
When and why do customer solutions pay off in business markets?
Worm, Stefan
;
Bharadwaj, Sundar G.
;
Ulaga, Wolfgang
; …
- In:
Journal of the Academy of Marketing Science
45
(
2017
)
4
,
pp. 490-512
Persistent link: https://www.econbiz.de/10011737459
Saved in:
5
Forecasting performance of market share models : an assessment, additional insights, and guidelines
Kumar, V.
- In:
International journal of forecasting
10
(
1994
)
2
,
pp. 295-312
Persistent link: https://www.econbiz.de/10001172402
Saved in:
6
Integrating theory and practice in marketing
Kumar, V.
- In:
Journal of marketing
81
(
2017
)
2
,
pp. 1-7
Persistent link: https://www.econbiz.de/10011697499
Saved in:
7
A theory of customer valuation : concepts, metrics, strategy, and implementation
Kumar, V.
- In:
Journal of marketing
82
(
2018
)
1
,
pp. 1-19
Persistent link: https://www.econbiz.de/10011804063
Saved in:
8
On some probability distributions for forward birth interval
Singh, Vinod K.
- In:
Mathematical population studies : an international …
3
(
1991
)
2
,
pp. 145-153
Persistent link: https://www.econbiz.de/10001138577
Saved in:
9
A contingency framework for the mode of entry decision
Kumar, V.
- In:
Journal of world business : JWB
32
(
1997
)
1
,
pp. 53-72
Persistent link: https://www.econbiz.de/10001220767
Saved in:
10
Implementing integrated marketing science modeling at a non-profit organization : balancing multiple business objectives at Georgia Aquarium
Kumar, V.
;
Sharma, Amalesh
;
Donthu, Naveen
;
Rountree, Carey
- In:
Marketing science : the marketing journal of the …
34
(
2015
)
6
,
pp. 804-814
Persistent link: https://www.econbiz.de/10011409992
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