//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"B-to-B-Marketing"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Pushing elusive alliances into...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
B-to-B-Marketing
Consumer behaviour
36
Konsumentenverhalten
33
Brand management
25
Markenführung
23
Marketing
20
Marketing management
20
Social Web
20
Social web
20
Internet
18
Marketingmanagement
17
Beziehungsmarketing
15
Relationship marketing
15
Brand image
13
Advertising
12
Internet marketing
12
Markenimage
12
Online-Marketing
12
Werbung
11
Bibliometrics
10
Brand
10
Markenartikel
10
Wine
10
Bibliometrie
9
Creativity
9
Customer satisfaction
9
Kreativität
9
USA
9
United States
9
Wein
9
Luxury goods
8
Luxusgüter
8
Marketing strategy
8
Service quality
8
Advertising effects
7
E-commerce
7
Electronic Commerce
7
Werbewirkung
7
Business-to-business marketing
6
Dienstleistungsqualität
6
more ...
less ...
Online availability
All
Undetermined
3
Type of publication
All
Article
4
Book / Working Paper
2
Type of publication (narrower categories)
All
Article in journal
5
Aufsatz in Zeitschrift
5
Collection of articles of several authors
1
Sammelwerk
1
Language
All
English
6
Author
All
Pitt, Leyland F.
6
Ewing, Michael
2
Berthon, Pierre R.
1
Botha, Elsamari
1
Cai, Feng
1
Campbell, Colin L.
1
Cheng, Zixuan Mia
1
Crittenden, Victoria Lynn
1
Halvorson, Wade
1
Honeycutt, Earl D.
1
Kietzmann, Jan
1
Mishra, Sagarika
1
Morris, Michael H.
1
Pitt, Christine S.
1
Plangger, Kirk
1
Plangger, Kirk A.
1
more ...
less ...
Published in...
All
Industrial marketing management : the international journal for industrial and high-tech firms
3
European journal of marketing
1
The journal of personal selling & sales management : JPSSM
1
Source
All
ECONIS (ZBW)
6
Showing
1
-
6
of
6
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Advocating avatars : the salesperson in second life
Berthon, Pierre R.
;
Pitt, Leyland F.
;
Halvorson, Wade
; …
- In:
The journal of personal selling & sales management : JPSSM
30
(
2010
)
3
,
pp. 195-208
Persistent link: https://www.econbiz.de/10008647400
Saved in:
2
Special issue: Corporate image and reputation in B2B markets
Pitt, Leyland F.
(
contributor
)
-
2010
Persistent link: https://www.econbiz.de/10008737515
Saved in:
3
The effects of an articulated customer value proposition (CVP) on promotional expense, brand investment and firm performance in B2B markets : a text based analysis
Mishra, Sagarika
;
Ewing, Michael
;
Pitt, Leyland F.
- In:
Industrial marketing management : the international …
87
(
2020
),
pp. 264-275
Persistent link: https://www.econbiz.de/10012285184
Saved in:
4
How employees engage with B2B brands on social media : word choice and verbal tone
Pitt, Christine S.
;
Plangger, Kirk A.
;
Botha, Elsamari
; …
- In:
Industrial marketing management : the international …
81
(
2019
),
pp. 130-137
Persistent link: https://www.econbiz.de/10012107701
Saved in:
5
Charting value creation strategies B2B salespeople use throughout the sales process : learning from social media influencers
Cheng, Zixuan Mia
;
Plangger, Kirk
;
Cai, Feng
;
Campbell, …
- In:
European journal of marketing
57
(
2023
)
3
,
pp. 718-744
Persistent link: https://www.econbiz.de/10014226003
Saved in:
6
Business-to-business marketing : a strategic approach
Morris, Michael H.
;
Pitt, Leyland F.
;
Honeycutt, Earl D.
-
2001
-
3. ed.
Persistent link: https://www.econbiz.de/10001535221
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->