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The moderating influence of client sophistication on relationships within business-to-business credence service markets
Garry, Tony; Harwood, Tracy - In: The journal of business & industrial marketing 24 (2009) 5/6, pp. 380-388
Persistent link: https://www.econbiz.de/10009524497
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Business-to-business marketing in the 21st century
Garry, Tony (contributor) - 2010
Persistent link: https://www.econbiz.de/10008655561
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The need for adaptive processes of benchmarking in small business-to-business services
Broderick, Anne; Garry, Tony; Beasley, Mark - In: The journal of business & industrial marketing 25 (2010) 5, pp. 324-337
Persistent link: https://www.econbiz.de/10008655584
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Guest editorial: Business-to-business marketing in the 21st century
Garry, Tony; Melewar, T. C.; Wright, Len Tiu - In: The journal of business & industrial marketing 25 (2010) 5, pp. 323
Persistent link: https://www.econbiz.de/10008655585
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Development of business-to-business relationships in turbulent environments
Zafari, Katayoun; Biggemann, Sergio; Garry, Tony - In: Industrial marketing management : the international … 111 (2023), pp. 1-18
Persistent link: https://www.econbiz.de/10014369268