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~subject:"B-to-B-Marketing"
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B-to-B-Marketing
Ratgeber
4,428
Verkauf
3,463
Selling
2,876
Computer
1,327
Salespeople
867
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867
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491
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488
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474
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466
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426
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380
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374
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317
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306
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288
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278
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277
Konsumentenverhalten
257
Consumer behaviour
255
Sales
231
Erfolgsfaktor
226
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Kapitalanlage
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Absatz
204
Vertrieb
199
Steuerersparnis
188
Lieferantenmanagement
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Supplier relationship management
184
Führung
182
Success factor
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Verkaufstechnik
167
Physical distribution
161
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159
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158
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Svensson, Göran
12
Terho, Harri
9
Rangarajan, Deva
7
Rodríguez, Rocío
7
Adamson, Brent
6
Agnihotri, Raj
6
Høgevold, Nils M.
6
Keränen, Joona
6
Parvinen, Petri
6
Schmitz, Christian
6
Høgevold, Nils
5
Johnson, Jeff S.
5
Otero-Neira, Carmen
5
Pullins, Ellen
5
Sharma, Arun
5
Alavi, Sascha
4
Borgh, Michel van der
4
Corsaro, Daniela
4
Dingus, Rebecca
4
Friend, Scott B.
4
Koponen, Jonna
4
Lippold, Dirk
4
Maggioni, Isabella
4
Martin, Jennifer S.
4
Rodriguez, Michael
4
Salonen, Anna
4
Andersson, Per
3
Bush, Alan J.
3
Dixon, Matthew
3
Echchakoui, Saïd
3
Geiger, Ingmar
3
Grewal, Rajdeep
3
Habel, Johannes
3
Heinrich, Stephan
3
Homburg, Christian
3
Itani, Omar S.
3
Julkunen, Saara
3
Kleinaltenkamp, Michael
3
Krush, Michael T.
3
Lilien, Gary L.
3
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Springer Fachmedien Wiesbaden
2
AMA Winter Academic Conference <2020, San Diego, Calif.>
1
American Marketing Association
1
Institute of Marketing. Industrial Market Research, Ltd.
1
Universität Mannheim
1
Verlag Dr. Kovač
1
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Industrial marketing management : the international journal for industrial and high-tech firms
59
The journal of business & industrial marketing
20
Journal of business research : JBR
15
Journal of business-to-business marketing
11
Journal of personal selling & sales management
9
Journal of marketing
7
Journal of the Academy of Marketing Science
6
The journal of personal selling & sales management : JPSSM
6
SpringerLink / Bücher
5
Harvard business review : HBR
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
Business horizons
3
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
3
essentials
3
Asia Pacific journal of marketing and logistics
2
Business Guides on the Go
2
European business review
2
European journal of marketing
2
European research on management and business economics
2
Harvard-Business-Manager : das Wissen der Besten
2
International business review : the official journal of the European International Business Academy
2
International journal of logistics : research and applications
2
Italian journal of marketing : ITJM
2
Journal of personal selling & sales management : JPSSM
2
Journal of research in marketing and entrepreneurship : JRME
2
Journal of retailing and consumer services
2
Journal of strategic marketing
2
Naše gospodarstvo : NG
2
Springer eBook Collection / Business and Economics
2
A Productivity Press book
1
Australasian marketing journal
1
Berichte aus der Betriebswirtschaft
1
Cogent business & management
1
De Gruyter eBook-Paket Wirtschaftswissenschaften
1
Essentials
1
European business review : EBR ; the official journal of the International Management Centres, Europe
1
Fertigungstechnik - Erlangen
1
Führung von Vertriebsorganisationen : Strategie - Koordination - Umsetzung
1
Gabler Edition Wissenschaft / Kundenmanagement & Electronic Commerce
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ECONIS (ZBW)
278
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1
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278
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1
Contract specificity and its performance implications
Mooi, Erik A.
;
Ghosh, Mrinal K.
- In:
Journal of marketing
74
(
2010
)
2
,
pp. 105-120
Persistent link: https://www.econbiz.de/10003995126
Saved in:
2
The industrial buying decision : implications for the sales approach in industrial marketing
Brand, Gordon T.
-
1972
Persistent link: https://www.econbiz.de/10000674403
Saved in:
3
Kundenorientierte Vertriebsorganisation im Maschinenbau : Wege zum prozessorientierten Vertrieb ; verkaufsunterstützende Organisationsformen
Friedrich, Wilhelm
;
Garbe, Bernd
-
1994
Persistent link: https://www.econbiz.de/10000892509
Saved in:
4
Preliminary investigation of entertainment strategies involving alcohol : implications for professional sales education and training in business markets
Rodriguez, Michael
;
Honeycutt, Earl D.
;
Ragland, Charles
- In:
Journal of business-to-business marketing
22
(
2015
)
4
,
pp. 257-268
Persistent link: https://www.econbiz.de/10011432738
Saved in:
5
Relationship between sales force reputation and customer behavior : role of experiential value added by sales force
Echchakoui, Saïd
- In:
Journal of retailing and consumer services
28
(
2016
),
pp. 54-66
Persistent link: https://www.econbiz.de/10011433763
Saved in:
6
Customer involvement in new product development in B2B : the role of sales
La Rocca, Antonella
;
Moscatelli, Paolo
;
Perna, Andrea
; …
- In:
Industrial marketing management : the international …
58
(
2016
),
pp. 45-57
Persistent link: https://www.econbiz.de/10011549366
Saved in:
7
The use of social media in sales : individual and organizational antecedents, and the role of customer engagement in social media
Guesalaga, Rodrigo
- In:
Industrial marketing management : the international …
54
(
2016
),
pp. 71-79
Persistent link: https://www.econbiz.de/10011478719
Saved in:
8
Rhetoric in customer referencing : fortifying sales arguments in two start-up companies
Ruokolainen, Jari
;
Aarikka-Stenroos, Leena
- In:
Industrial marketing management : the international …
54
(
2016
),
pp. 188-202
Persistent link: https://www.econbiz.de/10011478793
Saved in:
9
A process model of buyer responses to salesperson transgressions and recovery efforts : the impact of salesperson orientation
Hansen, John D.
;
Lund, Donald J.
;
DeCarlo, Thomas E.
- In:
The journal of personal selling & sales management : JPSSM
36
(
2016
)
1
,
pp. 59-73
Persistent link: https://www.econbiz.de/10011486203
Saved in:
10
What sells in Romania : performance or relationships?
Mihoc, Florin
;
Wilkinson, Timothy J.
;
Hinnenkamp, Craig
- In:
Journal of East-West business
22
(
2016
)
2
,
pp. 77-96
Persistent link: https://www.econbiz.de/10011499793
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