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B-to-B-Marketing
Beziehungsmarketing
87
Relationship marketing
87
Consumer behaviour
46
Konsumentenverhalten
46
Marketing management
42
Marketingmanagement
42
Kundenwert
41
Customer value
38
USA
29
United States
29
Theorie
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Theory
28
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Marktforschung
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Indien
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Unternehmenserfolg
19
India
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Customer satisfaction
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Kundenzufriedenheit
17
Marketingforschung
17
Market research
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Marketing
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Brand management
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Markenführung
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Marketing theory
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Marketingtheorie
14
Messung
14
Measurement
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Performance measurement
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Performance-Messung
13
International marketing
12
Internationales Marketing
12
Kundenmanagement
12
Business-to-business marketing
11
Einzelhandel
11
Emerging economies
11
Lieferantenmanagement
11
Retail trade
11
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Kumar, V.
11
Venkatesan, Rajkumar
3
Luo, Anita
2
Beckmann, D.
1
Chintagunta, Pradeep K.
1
Cohen, Greg S.
1
Fuxman, Leonora
1
Grewal, Rajdeep
1
Islam, Md. Monirul
1
Kazi Sohag
1
Kim, Kihyun Hannah
1
Kotabe, Masaaki
1
Leone, Robert P.
1
Mahmoud, Ali B.
1
Mohr, Iris
1
Petersen, J. Andrew
1
Rajan, Bharath
1
Reinartz, Werner J.
1
Rust, Roland T.
1
Shams, S. M. Riad
1
Sheth, Jagdish N.
1
Sriram, S.
1
Vrontis, Demetris
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Industrial marketing management : the international journal for industrial and high-tech firms
3
Journal of marketing research : JMR
2
GfK marketing intelligence review : Marketingforschung für die Praxis
1
Handbook of business-to-business marketing
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of marketing
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Legends in marketing
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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ECONIS (ZBW)
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The relative influence of economic and relational direct marketing communications on buying behavior in business-to-business markets
Kim, Kihyun Hannah
;
Kumar, V.
- In:
Journal of marketing research : JMR
55
(
2018
)
1
,
pp. 48-68
Persistent link: https://www.econbiz.de/10011819643
Saved in:
2
Implementing profitability through a customer lifetime value management framework
Kumar, V.
;
Venkatesan, Rajkumar
;
Beckmann, D.
- In:
GfK marketing intelligence review : Marketingforschung …
(
2009
)
2
,
pp. 32-43
Persistent link: https://www.econbiz.de/10003902477
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3
Assessing the effect of marketing investments in a business marketing context
Kumar, V.
;
Sriram, S.
;
Luo, Anita
;
Chintagunta, Pradeep K.
- In:
Marketing science : the marketing journal of the …
30
(
2011
)
5
,
pp. 924-940
Persistent link: https://www.econbiz.de/10009384003
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4
Will the frog change into a prince? : predicting future customer profitability
Rust, Roland T.
;
Kumar, V.
;
Venkatesan, Rajkumar
- In:
International journal of research in marketing : IJRM ; …
28
(
2011
)
4
,
pp. 281-294
Persistent link: https://www.econbiz.de/10009406673
Saved in:
5
Business-to-business
Kumar, V.
-
2012
Persistent link: https://www.econbiz.de/10010204929
Saved in:
6
Recovering hidden buyer-seller relationship states to measure the return on marketing investment in business-to-business markets
Luo, Anita
;
Kumar, V.
- In:
Journal of marketing research : JMR
50
(
2013
)
1
,
pp. 143-160
Persistent link: https://www.econbiz.de/10009715239
Saved in:
7
Defining, measuring, and managing business reference value
Kumar, V.
;
Petersen, J. Andrew
;
Leone, Robert P.
- In:
Journal of marketing
77
(
2013
)
1
,
pp. 68-86
Persistent link: https://www.econbiz.de/10009725654
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8
Climate change risks, sustainability and luxury branding : friend or a foe
Mahmoud, Ali B.
;
Kumar, V.
;
Fuxman, Leonora
;
Mohr, Iris
- In:
Industrial marketing management : the international …
115
(
2023
),
pp. 57-68
Persistent link: https://www.econbiz.de/10014454777
Saved in:
9
Customer relationship management in business markets
Venkatesan, Rajkumar
;
Kumar, V.
;
Reinartz, Werner J.
- In:
Handbook of business-to-business marketing
,
(pp. 311-331)
.
2012
Persistent link: https://www.econbiz.de/10009500147
Saved in:
10
Establishing brand equity among business-to-business referral sources in the emerging markets : the case of specialty medical practice
Kumar, V.
;
Cohen, Greg S.
;
Rajan, Bharath
- In:
Industrial marketing management : the international …
51
(
2015
),
pp. 26-34
Persistent link: https://www.econbiz.de/10011422687
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