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~subject:"B-to-B-Marketing"
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B-to-B-Marketing
Relationship marketing
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Industrial marketing management : the international journal for industrial and high-tech firms
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Journal of business-to-business marketing
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The journal of business & industrial marketing
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ECONIS (ZBW)
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The role of buyer trust in outsourced CRM : its influence on organizational learning and performance
Brockman, Beverly K.
;
Park, Jeong Eun
;
Morgan, Robert M.
- In:
Journal of business-to-business marketing
24
(
2017
)
3
,
pp. 201-219
Persistent link: https://www.econbiz.de/10011763042
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2
Customer advocacy and the impact of B2B loyalty programs
Lacey, Russell
;
Morgan, Robert M.
- In:
The journal of business & industrial marketing
24
(
2009
)
1
,
pp. 3-13
Persistent link: https://www.econbiz.de/10009524670
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3
Masterful scholarly competences and the development of impactful B2B marketing theory : contributions of Dr. Shelby D. Hunt
Deitz, George D.
;
Hansen, John D.
;
Fox, Joseph D.
; …
- In:
Industrial marketing management : the international …
115
(
2023
),
pp. 368-377
Persistent link: https://www.econbiz.de/10014455118
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