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A structural guide to in-depth interviewing in business and industrial marketing research
Granot, Elad; Brashear-Alejandro, Thomas; Motta, Paulo Cesar - In: The journal of business & industrial marketing 27 (2012) 7, pp. 547-553
Persistent link: https://www.econbiz.de/10009672495
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The role of channel orientation in B2B technology adoption
Asare, Anthony K.; Alejandro, Thomas G. Brashear; … - In: The journal of business & industrial marketing 26 (2011) 3, pp. 193-201
Persistent link: https://www.econbiz.de/10009010143
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The internationalization of Indian SMEs in B-to-B markets
Javalgi, Rajshekhar G.; Todd, Patricia; Granot, Elad - In: The journal of business & industrial marketing 26 (2011) 7, pp. 542-548
Persistent link: https://www.econbiz.de/10009410783
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Approaching global industrial marketing from a managerial cognition perspective : a theoretical framework
Madhavaram, Sreedhar; Badrinarayanan, Vishag; Granot, Elad - In: The journal of business & industrial marketing 26 (2011) 7, pp. 532-541
Persistent link: https://www.econbiz.de/10009410784