A structural guide to in-depth interviewing in business and industrial marketing research
Year of publication: |
2012
|
---|---|
Authors: | Granot, Elad ; Brashear-Alejandro, Thomas ; Motta, Paulo Cesar |
Published in: |
The journal of business & industrial marketing. - Bingley : Emerald Publishing Limited, ISSN 0885-8624, ZDB-ID 649550-3. - Vol. 27.2012, 7, p. 547-553
|
Subject: | B-to-B-Marketing | Business-to-business marketing | Befragung | Interview |
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