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~subject:"B-to-B-Marketing"
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B-to-B-Marketing
Consumer behaviour
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Globalisierung
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Lieferkette
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Golgeci, Ismail
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Liu, Hongfei
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Arslan, Ahmad
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Industrial marketing management : the international journal for industrial and high-tech firms
3
The journal of business & industrial marketing
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ECONIS (ZBW)
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Strategic use of social media within business-to-business (B2B) marketing : a systematic literature review
Cartwright, Severina
;
Liu, Hongfei
;
Raddats, Chris
- In:
Industrial marketing management : the international …
97
(
2021
),
pp. 35-58
Persistent link: https://www.econbiz.de/10013206306
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2
Influencer marketing within business-to-business organisations
Cartwright, Severina
;
Liu, Hongfei
;
Davies, Iain A.
- In:
Industrial marketing management : the international …
106
(
2022
),
pp. 338-350
Persistent link: https://www.econbiz.de/10014226525
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3
Examining the use of fsQCA in B2B marketing research : benefits, current state and agenda for future research
Gligor, David Marius
;
Golgeci, Ismail
;
Rego, Carla
; …
- In:
The journal of business & industrial marketing
37
(
2022
)
7
,
pp. 1542-1552
Persistent link: https://www.econbiz.de/10013401769
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4
Favor reciprocity, innovation and inefficiency : the double-edged sword of business-to-business wasta relations
AlHussainan, Omar
;
Guo, Ying
;
Rammal, Hussain
;
Tang, Ryan W.
- In:
The journal of business & industrial marketing
38
(
2023
)
5
,
pp. 1203-1214
Persistent link: https://www.econbiz.de/10014276761
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5
Impression management and leadership in failing or failed business-to-business firms during and post-COVID-19 : empirical insights from Africa
Alo, Obinna
;
Ali, Imran
;
Zahoor, Nadia
;
Arslan, Ahmad
; …
- In:
Industrial marketing management : the international …
113
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014433592
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