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Ticket sales remain a significant source of revenue in professional team sports. However, season ticket revenue, as an effective risk-reducing instrument, is rarely analyzed in the literature. This study aims to determine, from a price and product perspective, the extent to which different...
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Purpose - The purpose of this study is to single out the key variables in the sport sponsorship relationship, and more … more sensitive. Originality/value - This research tests an integrated sponsorship model, well known in the respective …
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This paper examines the growing trend of NFL players to forego participation in the league's yearly All-Star Game, the Pro Bowl. Viewership of the Pro Bowl has been substantially lower than the average game day in recent years, causing controversial discussions about the viability of the game...
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Experts' voting behavior is conjectured to be more objective than peer voting (own group/peers) and public voters (everyone interested), who are supposedly influenced by all sorts of subjective aspects. We examine differences in voting behavior between these groups by analyzing the voting...
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