Basically, relationship marketing focuses more on creating customer value through interaction with customers to get information regarding evaluation of customer needs and expectations on an ongoing basis. Interaction with customers must be conducted, because customer involvement can increase...

Mobile banking, an innovative branchless banking system, is burgeoning in Pakistan. Grounded in expectation confirmation theory, this study empirically examines the interplay of trust beliefs and trustworthiness with relationship quality to generate user intentions for mobile banking. We...

Electronic banking services have not been widely used by most bank customers in Ethiopia; most bank customers continue to conduct most of their banking transactions using traditional methods. Therefore, the main objective of this study is to identify factors that affect customers’ usage of...