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Since the open-up policy at the end of the 1970s, China - the largest single market in Asia - received growing … attention from foreign investors and banks. However, the fragile domestic market and undeveloped financial system in China did … a result, it took several years for most foreign banks to gain a foothold in mainland China. This article demonstrates …
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This paper aims at identifying the determinants and outcomes of market orientation in the context of a developing country - Bangladesh. To this end, the validity of the well established Market Orientation (MARKOR) scale was tested using samples drawn from the private banking sector in...
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