New York State is one of the financial capitals of the world, and individual consumers of banking services have a wide range of commercial banks to choose from, all of which provide a dizzying array of products and services. With the details of many of these products and services buried in the...

While student bank selection has enjoyed overwhelming research attention over the past few decades, how international student determines and selects their banks has, however, received little attention in the marketing literature. This study explored the determinants of banking selection, among...