Narrow search
Showing 1 - 8 of 8
Cover Image
Service employee clusters in banking : exploring Ind’s typology considering behaviour, commitment and attitude about leadership
Wallace, Elaine; De Chernatony, Leslie; Buil, Isabel - In: European journal of marketing : EJM 47 (2013) 11/12, pp. 1781-1803
Persistent link: https://www.econbiz.de/10010205982
Cover Image
Brand orientation and brand values in retail banking
Wallace, Elaine; Buil, Isabel; De Chernatony, Leslie - In: Journal of marketing management : MM 29 (2013) 9/10, pp. 1007-1029
Persistent link: https://www.econbiz.de/10010194419
Cover Image
The influence of culture and market orientation on services brands : insights from Irish banking and retail firms
Wallace, Elaine; De Chernatony, Leslie - In: The journal of services marketing 25 (2011) 7, pp. 475-488
Persistent link: https://www.econbiz.de/10009387526
Cover Image
Classifying, identifying and managing the service brand saboteur
Wallace, Elaine; De Chernatony, Leslie - In: The service industries journal 28 (2008) 1/2, pp. 151-165
Persistent link: https://www.econbiz.de/10003733054
Cover Image
Managing brand identity : effects on the employees
Bravo, Rafael; Buil, Isabel; De Chernatony, Leslie; … - In: The international journal of bank marketing : IJBM 35 (2017) 1, pp. 2-23
Persistent link: https://www.econbiz.de/10011617832
Cover Image
Brand identity management and corporate social responsibility : an analysis from employees' perspective in the banking sector
Bravo, Rafael; Buil, Isabel; De Chernatony, Leslie; … - In: Journal of business economics and management 18 (2017) 2, pp. 241-257
Persistent link: https://www.econbiz.de/10011721789
Cover Image
Projecting banks' identities through corporate websites : a comparative analysis of Spain and the United Kingdom
Bravo, Rafael; De Chernatony, Leslie; Matute, Jorge; … - In: The journal of brand management : an international journal 20 (2012/13) 7, pp. 533-557
Persistent link: https://www.econbiz.de/10009782589
Cover Image
The importance of corporate brand identity in business management : an application to the UK banking sector
Buil, Isabel; Catalán, Sara; Martínez, Eva - In: Business research quarterly : BRQ 19 (2016) 1, pp. 3-12
Persistent link: https://www.econbiz.de/10011660313