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Analysing critical success factors in small and medium enterprises banking
Vyas, Vishal; Raitani, Sonika; Roy, Ankur; Jain, Priyanka - In: World review of entrepreneurship, management and … 11 (2015) 1, pp. 106-123
Persistent link: https://www.econbiz.de/10011404448
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A study of the impact of relationship marketing on cross-buying
Vyas, Vishal; Raitani, Sonika - In: Journal of relationship marketing : innovations & … 14 (2015) 2, pp. 79-108
Persistent link: https://www.econbiz.de/10011304647
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Drivers of customers' switching behaviour in Indian banking industry
Vyas, Vishal; Raitani, Sonika - In: The international journal of bank marketing : IJBM 32 (2014) 4, pp. 321-342
Persistent link: https://www.econbiz.de/10010387137
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Establishing the inter-relationship among the critical success factors of cross-selling
Raitani, Sonika; Dubey, Ashish; Vyas, Vishal - In: Bank parikrama : a journal of banking & finance : … 42 (2017) 3/4, pp. 66-94
Persistent link: https://www.econbiz.de/10012023622
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Understanding the role of web-benefits in cross-buying
Vyas, Vishal; Raitani, Sonika - In: International journal of electronic marketing and … 9 (2018) 1, pp. 1-21
Persistent link: https://www.econbiz.de/10011849102
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Extending UTAUT2 model with sustainability and psychological factors in adoption of blockchain technology for the digital transformation of banks in India
Sharma, Renuka; Mehta, Kiran; Sidhu, Navpreet Kaur; … - In: Revolutionizing financial services and markets through …, (pp. 27-43). 2023
Persistent link: https://www.econbiz.de/10014339768