Drivers of customers' switching behaviour in Indian banking industry
Vishal Vyas; Sonika Raitani
| Year of publication: |
2014
|
|---|---|
| Authors: | Vyas, Vishal ; Raitani, Sonika |
| Published in: |
The international journal of bank marketing : IJBM. - Bingley : Emerald Publishing Limited, ISSN 0265-2323, ZDB-ID 395277-0. - Vol. 32.2014, 4, p. 321-342
|
| Subject: | Banking industry | Customer retention | Switching behaviour | Bank | Indien | India | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Wechselverhalten | Kundenzufriedenheit | Customer satisfaction |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010387137