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Patterns in competitive structure among retail finanical services brands

Dawes, John G. - In: European journal of marketing : EJM 48 (2014) 5/6, pp. 924-942

Persistent link: https://www.econbiz.de/10010388103

Impact of source credibility attributes of celebrity endorsement on purchase intention of consumers in Indian banking sector

Chaddha, Priyanka; Agarwal, Bhawna - In: Asian African journal of economics and econometrics 19 (2019) 2, pp. 217-229

Persistent link: https://www.econbiz.de/10012427533

Consumer-brand association : determinants of consumer bank switching intention, case of the Gambia retail banking sector

Ceesay, Lamin B. - In: Inventi impact: retailing & consumer services (2018) 2, pp. 105-112

Persistent link: https://www.econbiz.de/10012130300

Corporate image advertising in the banking industry

Loveland, Karen A.; Smith, Katherine Taken; Smith, L. Murphy - In: Services marketing quarterly 40 (2019) 4, pp. 331-341

Persistent link: https://www.econbiz.de/10012179192

Mediation role of brand preference on bank advertising and customer loyalty : a developing country perspective

Amoako, George Kofi; Anabila, Peter; Effah, Ebenezer Asare - In: The international journal of bank marketing : IJBM 35 (2017) 6, pp. 983-996

Persistent link: https://www.econbiz.de/10011788289

How to grow a brand : retain or acquire customers?

Riebe, Erica; Wright, Malcolm; Stern, Philip; Sharp, Byron - In: Journal of business research : JBR 67 (2014) 5, pp. 990-997

Persistent link: https://www.econbiz.de/10010364060

Studying the influence of e-CRM on web-based brand personality : the case of Mellat Bank

Shahin, Arash; Gharibpoor, Mahshid; Teymouri, Shirin; … - In: International journal of business information systems : … 13 (2013) 4, pp. 453-470

Persistent link: https://www.econbiz.de/10010231396

Brand Loyalty and Brand Performance of Chinese Banks

HUANG, JIAYI; Matthews, Kent; Zhou, Peng - 2023

providers. This study explores firms’ borrowing patterns drawn from Brand Performance Measures (BPMs), pre- and post …

Persistent link: https://www.econbiz.de/10014353344

Consumers' awareness and loyalty in Indonesia banking sector : does emotional bonding effect matters?

Karim, Kasnaeny; Ilyas, Gunawan Bata; Umar, Zainal Abidin; … - In: Journal of Islamic marketing 14 (2023) 10, pp. 2668-2686

Persistent link: https://www.econbiz.de/10014428699

CSR and Corporate Branding Effect on Brand Loyalty : A Study on Indian Banking Industry

Pratihari, Suvendu Kumar - 2018

brand loyalty (BL) in the Indian Banking industry. The study further intends to examine the direct and indirect effect of … positioning tools to develop firm's corporate brand followed by enhancing BL.Originality/value: Scale development and validation …

Persistent link: https://www.econbiz.de/10012914075

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